Is Your Site Leaking Leads and Money?

Learn 17 things you can fix on your site in the next week to increase your conversion rate (by plugging some of the biggest holes) including:

  • How to focus your blog to attract your ideal clients
  • The 2 secrets that no designer will tell you about increasing sales and leads
  • How to get your website visitors to actually subscribe to your list
  • How to create visual content that people love to share

10 ways to grow and engage followers with visual social media content

Did you know that visual social media content gets more engagement and shares than text as far as social media content goes? How true is this with your posts? Are they talking about your business and sharing your content? Do you need to breathe new life into your content strategy and word-of-mouth tactics? You don’t have to create elaborate campaigns to increase your follower base or drive up engagement and visibility for your business. Visual content no matter what form of media they are in can be used to catch the eye and engage people in your message. They can […]

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How to effortlessly improve website usability with mostly free tools

website usability

  Have you ever felt frustrated after looking at a few sites in the hope of finding information that was important to you? Users have no patience for sites without it. Yet Google rewards it and web experts recommend it. (Image source) What is it? Website usability. Given that we live in a digital world your website must be easy to read and use. The good news is that it is not hard to achieve. Improving the usability of your site is not rocket science. You don’t need to know any code or technical stuff to give your users an […]

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How to convert more visitors into email subscribers (Hint: Fix a commonly overlooked problem)

email subscribers

  Are you struggling to build your subscriber list? Is this the case despite focusing on the needs of your audience persona, asking the one question that will gain you a loyal following and placing email sign up forms in the best possible locations on your site? Chances are that you are unknowingly making a mistake that is impairing your ability to grow your subscriber list. Consider this – Every time a reader comes across a link – you’re essentially inviting the person to leave the page they’re on and follow the link. So the more options you have for […]

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7 ways to boost conversion rates with visual content

visual content

Let me be honest with you, people like to interact with products or services that they want to buy as in they want to touch it, feel it, try it out if they can. In fact they hardly ever buy anything without seeing it. Trouble is you can’t really do these things online unless you are selling software or webware of some sort. To make up for this you need to add images. Trouble is that one of two things can happen. Your conversions and business goals will be achieved or you will kill your conversion rates. It seems simple […]

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7 Sales Copy Techniques You Can Steal from Seth Godin

sales copy

Can you write sales copy to sell something to someone who doesn’t even know they need it? It’s hard enough to write compelling sales copy or a product description but to write something for someone who doesn’t even know they need it? That’s like a whole new level of copywriting. I was quite surprised to see this post on Seth Godin’s blog talking about his new venture where he is trying to do just that. I have to admit I was a bit skeptical at first. See Seth has a reputation for his marketing wizardry. His insightful and paradigm shifting […]

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