Content Marketing | How to Build An Audience That Grows Your Business
Every year the Academy Awards draws a significant amount of media attention but what lessons on content marketing can we learn from them. The Academy Awards brings together talented actors and actresses and celebrates and praises their accomplishments. However only a few win the Oscars for … [Read more...]
Is Quora for business the new social network being favored by businesses! As any business owner knows, a social presence equals visibility, which in turn leads to sales! If you want more sales for your business, get into social media today! According to a recent survey only 2.47% use Quora on a … [Read more...]
Social media for market research is not a use that most people would attribute to social media. In fact social media was once looked at as only being a source to communicate and connect with others. Over the years, this networking medium has grown and transformed into so much more. Now, businesses … [Read more...]
Does freebie marketing work or does it just devalue your products and services? (Image credit: Flickr) Something to bear in mind if considering starting a freebie marketing business is what you can give of yourself, or that you have, that will be of value to others, in return for something of … [Read more...]
There is a lot written and said about blogging but somehow not so much on blogging mistakes. Blogging is supposed to be easy, simple and fun isn't it? You punch your thoughts into the keyborad and hit 'publish' It is supposed to be that simple. (Image credit: Flickr) Unfortunately some common … [Read more...]
Are your content marketing metrics effective? Is your content marketing getting the required views? Are you getting the leads and sales you deserve? (Image credit: Flickr) While Google Analytics and other analytics can be implemented quite quickly to find out what activity is occurring on your … [Read more...]
Video content marketing has been used for quite sometime in the B2B space. However a recent study looks at the reasons why tech buyers turn to video. The IDG Research study called "The Echo Effect Study" looked into a lot of detail including demographics and purchase behavior after watching the … [Read more...]
With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case you are wondering what Vine is, it is a means by which users can upload 6 second videos on to Twitter. In fact Twitter has now officially … [Read more...]
It is easy to draw traffic to your website but conversion rate optimization of your website can prove to be a lot tougher. However, no matter how huge your site traffic is if there is a small conversion, then really you cannot expect a fast and or fulfilling return on investment (ROI). (Image … [Read more...]