Competing on Price? The Deal Was Lost Six Months Earlier
Competing on price signals a differentiation failure, not a pricing one. Alex M H Smith on why B2B deals are lost months before the negotiation begins. Read More
Vinay Koshy
Competing on Price? The Deal Was Lost Six Months Earlier
Competing on price signals a differentiation failure, not a pricing one. Alex M H Smith on why B2B deals are lost months before the negotiation begins. Read More
Why AI Projects Fail: 95% of Pilots Deliver No Return
Why AI projects fail is a sequencing problem, not a technology one. Encore’s Dvir Ginzburg on what deflection rate hides, and what to measure instead. Read More
5 Reasons Your AI Thought Leadership Strategy Isn’t Working
Most AI thought leadership strategies fail for predictable reasons. Here are 5 root causes costing B2B founders pipeline — and how to fix each one. Read More
Content That Earns Trust: A B2B CEO’s Pre-Sale Playbook
Content that earns trust before the sales conversation is proof-heavy material that helps B2B buyers evaluate your company without speaking to a rep. According to 6sense’s 2024 Buyer Experience Report,… Read More
LinkedIn Ghostwriting for SaaS Founders: Pricing, Process, and ROI
LinkedIn ghostwriting for B2B SaaS founders: pricing ($500-$10K/mo), 6-step process, ROI timeline, and how to choose the right ghostwriter for your SaaS company. Read More
B2B Newsletter Examples: 12 Campaigns That Drive Pipeline
12 real B2B newsletter examples organized by pipeline stage: lead generation, thought leadership, customer retention, and product adoption. Read More