Vinay Koshy 
Here’s a truth that’ll make your finance team do a double-take: Sales reps who received emotional intelligence training outsold their colleagues by 12%, generating over $55,000 more each. Yet most… Read More
Most CEOs waste months chasing tactical deliverability fixes while ignoring the strategic foundation that drives revenue. 95% of cold emails fail because leaders focus on symptoms instead of systems. Here’s… Read More
90% of B2B companies fail at customer journey mapping because they track touchpoints instead of designing achievement pathways that create unstoppable customer momentum. Here’s what most B2B tech leaders won’t… Read More
The brutal truth about why 69% of companies are hemorrhaging money on data driven business strategy initiatives that deliver zero ROI. Most C-suite executives are making the same catastrophic error… Read More
TL;DR: The Product-Led Growth (PLG) obsession with “frictionless” onboarding is costing B2B tech companies millions in lost revenue. While removing unnecessary barriers matters, strategic friction drives better conversions, stronger habit… Read More
A powerful B2B demand generation strategy is no longer just a marketing buzzword—it’s an essential, ongoing process for any company seeking to stand out and establish genuine authority in a… Read More
