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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Content Marketing Sites: 12 That Drive B2B Pipeline

July 8, 2026 Vinay Koshy
Content Marketing Sites: 12 That Drive B2B Pipeline

12 content marketing sites categorized by function: resource sites, publishing platforms, and industry publications. A criteria-driven guide for funded B2B tech founders. Read More

Categories Pipeline & Revenue

B2B Marketing Firms: How to Pick One That Drives Pipeline

July 7, 2026 Vinay Koshy
Diagram showing the five criteria for evaluating B2B marketing firms: vertical depth, pipeline attribution, content engine quality, founder communication, and stage-matched scope

B2B marketing firms can make or break your pipeline. Learn the 5 criteria for choosing a firm that drives revenue, what to pay at each stage, and red flags. Read More

Categories Pipeline & Revenue

Digital PR for Funded Startups: The Post-Raise Playbook

July 6, 2026 Vinay Koshy
Diagram showing the digital PR pipeline for funded startups from pre-raise positioning through funding announcement to post-raise amplification producing backlinks, branded search, and AI citations

Digital PR for funded startups is the practice of using earned media, data campaigns, and founder-led content to convert funding momentum into lasting search visibility. Companies that raise seed or… Read More

Categories Pipeline & Revenue

Cash Flow Issues: Why Even Profitable Businesses Run Out of Cash

July 2, 2026July 1, 2026 Vinay Koshy
Cash Flow Issues: Why Even Profitable Businesses Run Out of Cash

A profitable business runs out of cash because profit and cash are two different things. Profit appears on the income statement when work is delivered; cash only arrives when clients… Read More

Categories Execution & Content

Customer Engagement Strategy: 7 Plays That Protect Your NRR in 2026

June 30, 2026 Vinay Koshy
Diagram showing the 5-stage B2B customer engagement strategt lifecycle: Pre-Sale, Onboarding, Adoption, Expansion, and Renewal

A customer engagement strategy is the operating system that turns product usage into recurring revenue. For funded B2B tech CEOs, it is the difference between needing constant capital and having… Read More

Categories Pipeline & Revenue

AI Overview Optimization: How to Get Cited by Google in 2026

June 30, 2026 Vinay Koshy
Split diagram comparing traditional SEO rankings with AI overview optimization citations showing B2B content strategy for Google AI Overviews

AI overview optimization is the practice of structuring content so Google’s AI selects it as a cited source in AI Overviews. These summaries now appear above organic results on roughly… Read More

Categories Pipeline & Revenue
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