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Authority & Visibility

LLMSEO: How B2B Tech Companies Get Named by ChatGPT in 2026

June 24, 2026 Vinay Koshy
LLMSEO diagram showing a B2B brand being cited by ChatGPT and Claude AI assistants

LLMSEO is the practice of optimizing your content so that large language models cite your brand in their answers. AI referrals from ChatGPT convert at 15.9% compared to 1.76% for… Read More

Categories Authority & Visibility

B2B LinkedIn Marketing Strategy: 9 Tactics for Qualified Pipeline

June 8, 2026 Vinay Koshy
B2B LinkedIn marketing strategy framework showing four layers: authority, discovery, outreach, and amplification

A B2B LinkedIn marketing strategy that builds real pipeline requires more than regular posting. Here are 7 specific tactics that work for funded B2B tech founders. Read More

Categories Pipeline & Revenue, Authority & Visibility

How to Rank in ChatGPT: The B2B Founder’s Playbook

June 8, 2026 Vinay Koshy
how to rank in chatgpt - Illustration of a ChatGPT interface showing a cited source highlighted in gold, representing AI citation visibility for B2B companies

Ranking in ChatGPT means appearing as a cited source when your buyers ask the AI about your problem space, product category, or competitors. ChatGPT reaches over 300 million users weekly,… Read More

Categories Authority & Visibility, Pipeline & Revenue

What Is Answer Engine Optimization: The B2B Founder’s Guide

June 2, 2026 Vinay Koshy
What is answer engine optimization - Flat diagram comparing traditional SEO search results with AI answer engine optimization citations for B2B tech founders

Answer engine optimization (AEO) helps B2B tech founders get cited in ChatGPT, Perplexity, and AI Overviews. Here is what it is and how to build it into your content strategy. Read More

Categories Authority & Visibility

CEO Newsletter: The Format That Turns Subscribers Into Sales Conversations

July 13, 2026May 28, 2026 Vinay Koshy
B2B founder writing a CEO newsletter on a laptop, with an email dashboard open showing subscriber growth and pipeline metrics

Discover the five-part CEO newsletter format B2B founders use to build pipeline from email. What to write, how often to send, and the metrics that actually matter for inbound growth. Read More

Categories Execution & Content, Authority & Visibility

How to Build Thought Leadership as a B2B CEO: The 5-Part System

May 14, 2026May 14, 2026 Vinay Koshy
Five-part thought leadership system diagram for how to build thought leadership as a B2B CEO showing POV, channel, content engine, third-party validation, and measurement nodes

Learn how to build thought leadership as a B2B CEO with a five-part system that turns scattered content into a trust engine that shortens sales cycles and compounds into category… Read More

Categories Authority & Visibility, Trust & Credibility
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