There are a lot of B2B SEO strategies out there, but how do you decide which B2B SEO strategy is best suited for your business is especially if resources are limited?
B2B companies have a hard time getting their products in front of the right people. They know they need to create content, but don’t understand how to do it effectively.
We all know that content is king for any SEO strategy, but most marketers are stuck on what kind of content to create and how best to distribute it.
In this episode with Farzad Rashidi, we take you through all the steps needed to create an effective bootstrap B2B SEO strategy that can be used by startups or established companies alike. We’ll cover everything essential to get you more visibility including content marketing, link building, public relations outreach, and more!
Farzad shares his experiences in crafting an effective B2B SEO strategy with specific examples from his experience in gaining over 4 million users for Visme a visual content creation platform.
Farzad Rashidi is a co-founder of Respona, the all-in-one digital PR and link-building software that combines personalization with productivity.
Farzad Rashidi is also the Director of Marketing at Visme. At Visme his marketing efforts have helped the company gain over 4.5 million users and pass 1.5 million in monthly organic traffic. They currently get around 3 million monthly visits.
Farzad’s goal is to help other companies achieve the same success via Respona.
In this episode, he shares how we can create and bootstrap a B2B SEO strategy to gain over 4 million users.
Some topics we discussed include:
- How good does your content need to be for effective content marketing
- What makes acquiring links a tedious part of any B2B SEO strategy
- How to incentivize people into collaborating with you
- How Farzad recommends we select whom we reach out to
- How best to balance paid advertising vs SEO
- A critical piece of any B2B SEO strategy
- Respona’s north star metric
- Should the media or traditional journalists still have a place in your marketing plan
- How AI, VR and AR impact a B2B SEO strategy
- and much much more ….
Listen to the episode
Related links and resources
- Check out Respona
- Get a copy of the Marketing Strategies We Used to Boostrap Visme to over 4 Million users
- Learn more with Liam Martin – How to Craft a SEO Marketing Strategy to Boost Your Business Growth
- Learn from Ryan Robinson – How to Fuel Your Content Promotion to Drive Business Growth
- Learn from Graham Brown – 7 Excellent Disruptive Marketing Tips Every B2B Brand Needs to Know
- Check out the article – Content Marketing Planning: How to Craft a Proven Yet Winning Content Strategy
- Check out the article – How to Create a Powerful Diversity Marketing Strategy That Drives Growth With Examples
- Check out the article – 30 timeless lessons on creating killer content from one of the greatest business minds and copywriters: David Ogilvy
- Check out the article – The Ultimate Guide to Creating Content That Converts
- Check out the article – 20+ Powerful Marketing Strategies You Should Copy to Grow Your Company Fast
- Listen to my interview with Matt Raad – Investing in a Website: How to Drive Business Growth via SEO Easily
- Listen to my interview with Brady Werkheiser – Blockchain Marketing Strategies You Should Copy to Grow Your Company Fast
- Listen to my interview with Jeff Coyle – How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth
- Learn from Emilia Chagas – How to Drive Growth With a Content Marketing Strategy
Connect with Farzad
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