Competing on Price? The Deal Was Lost Six Months Earlier
Competing on price signals a differentiation failure, not a pricing one. Alex M H Smith on why B2B deals are lost months before the negotiation begins. Read More
Competing on Price? The Deal Was Lost Six Months Earlier
Competing on price signals a differentiation failure, not a pricing one. Alex M H Smith on why B2B deals are lost months before the negotiation begins. Read More
Why AI Projects Fail: 95% of Pilots Deliver No Return
Why AI projects fail is a sequencing problem, not a technology one. Encore’s Dvir Ginzburg on what deflection rate hides, and what to measure instead. Read More
5 Reasons Your AI Thought Leadership Strategy Isn’t Working
Most AI thought leadership strategies fail for predictable reasons. Here are 5 root causes costing B2B founders pipeline — and how to fix each one. Read More
How a Luxury Art Store Boosted Ecommerce Conversion Rates With AI Price Negotiation
Ecommerce conversion rate optimization for ecommerce averages 1–3% across categories. Standard fixes do not close the gap for high-ticket stores. Baymard Institute data shows 39% of cart abandoners cite price… Read More
B2B Digital Marketing Strategy: The FTE Framework That Drives Predictable Growth
Most B2B digital marketing strategies fail because of sequencing — not strategy. Paul Counts and Shreya Banerjee of Marketing Counts explain the Foundation-Traffic-Engagement (FTE) framework and why building in the… Read More
Content That Earns Trust: A B2B CEO’s Pre-Sale Playbook
Content that earns trust before the sales conversation is proof-heavy material that helps B2B buyers evaluate your company without speaking to a rep. According to 6sense’s 2024 Buyer Experience Report,… Read More