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Product Validation: What 6,000 Product Launches Reveal

February 4, 2026 Vinay Koshy
Product Validation: What 6,000 Product Launches Reveal

Between 75 and 95 percent of new products fail. Harvard Business School professor Clayton Christensen put that number into widespread circulation, and subsequent launches have not challenged it. For funded… Read More

Categories Business growth, Conversion, Go-to-market, Sales, Strategy Leave a comment

How to Hire Salespeople Who Actually Perform (Not Sell)

January 28, 2026 Vinay Koshy
How to Hire Salespeople Who Actually Perform (Not Sell)

Most tech CEOs hire salespeople the same way they hire engineers. Post a job description. Screen resumes. Conduct interviews. Hire whoever “feels right.” Then 6 months later, they’re scrambling to… Read More

Categories Business growth, Go-to-market, Sales Leave a comment

Improve Sales Team Performance: Stop Fixing Weaknesses

January 21, 2026 Vinay Koshy
Improve Sales Team Performance: Stop Fixing Weaknesses

Your sales coaching isn’t working. Not because you’re bad at it. Not because your team lacks talent. But because you’re following the same broken playbook every sales leader uses: trying… Read More

Categories Branding, Business growth, Go-to-market, Startup, Strategy Leave a comment

Brand Differentiation Strategy: Why 90% Fail

January 14, 2026 Vinay Koshy
Brand Differentiation Strategy: Why 90% Fail

Most B2B tech CEOs believe their brand stands out. They’re wrong. After ghostwriting positioning strategies for dozens of funded startups, I’ve watched the same pattern repeat. Executives point to their… Read More

Categories Branding, Business growth, Go-to-market, Startup, Strategy Leave a comment

The SaaS Pricing Strategy Mistake Costing You 6 Figures

January 7, 2026January 7, 2026 Vinay Koshy
The SaaS Pricing Strategy Mistake Costing You 6 Figures

Most SaaS companies approach pricing like a math problem. They calculate costs, add margin, check competitor rates, and pick a number. Mike Moll learned this lesson the hard way when… Read More

Categories Business growth, Go-to-market, Startup, Strategy

The Profitable Growth Strategy That Took $0 to $8M With No Debt or VC

December 31, 2025 Vinay Koshy
Profitable Growth Strategy That Built an $8M Brand Fast

Stop me if you’ve heard this one before. A startup raises a Series A. Immediately hires 15 people. Rents a fancy office. Adds unlimited PTO, catered lunches, and a ping-pong… Read More

Categories Business growth, Go-to-market, Sales, Strategy
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