Newsjacking is becoming a common way for brands to jump on current news trends and gain exposure and traction amongst their audience. According to Mannix Marketing Inc, newsjacking is the… Read More

While content marketing strategies are on the priority list of digital marketers and businesses for 2013, a multilingual content marketing strategy doesn’t seem to get much of a mention. As… Read More

Is content marketing just a marketing fad or something that will stand the test of time? It was said that in this current Information Age, a company is either an… Read More

A content marketing campaign needs a content marketing expert or experts to plan and implement. Searching for such people is not easy. You need to prepare yourself for sifting through… Read More

While content marketing is very much the topic in vogue, there doesn’t seem to be any agreement by publishers on content marketing metrics to measure the success of their content… Read More

Ricoh’s content marketing approach has met with great success according to Sandra Zoratti, VP of marketing for the company. (Image credit: Wikipedia) She says content marketing, to us, is an… Read More