Most B2B tech CEOs believe their brand stands out. They’re wrong. After ghostwriting positioning strategies for dozens of funded startups, I’ve watched the same pattern repeat. Executives point to their… Read More
Most SaaS companies approach pricing like a math problem. They calculate costs, add margin, check competitor rates, and pick a number. Mike Moll learned this lesson the hard way when… Read More
Stop me if you’ve heard this one before. A startup raises a Series A. Immediately hires 15 people. Rents a fancy office. Adds unlimited PTO, catered lunches, and a ping-pong… Read More
Your $500 B2B customer acquisition cost isn’t a badge of honor. It’s a confession of strategic failure. Most B2B companies spend $536 to acquire each new customer and call it… Read More
Most B2B companies are bleeding opportunities on LinkedIn. Here’s what I see daily when ghostwriting for Series B and C tech CEOs: They’re posting content three times a week. Getting… Read More
Most B2B tech leaders treat culture like wallpaper. Something to hang up during a team offsite and forget about by Monday. They craft vision statements that sound profound in conference… Read More