Business growth Archives

The Best Practices For Cold Outreach to Scale Your Business

In this episode, Yurii Veremchuk, Head of the Business Growth team at Woodpecker.co shares insights into reaching out to future clients and clients to scale business growth. Insights he shares include:

The essential technical aspects of cold outreach campaigns that most people tend to ignore but could cripple campaigns.
The best ways to reach your target audience while making the best use of different channels that exist today.
How to automate processes that allow business development reps to focus on building lasting, human-to-human business relations.
The best practices for cold outreach.

By Vinay Koshy Leave a Comment

How to Use Lean or Agile Marketing Principles to Boost Business Growth

In this episode, Andrea Fryrear, founder of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include:

How to approach agile marketing when starting out?
How is agile marketing any different from growth marketing?
How can agile marketing be applied in a B2B context
How to iterate and test with agile marketing
Can agile marketing be effectively used by smaller teams and individuals or just enterprise teams
What are the critical elements to ensure that the process works when using hybrid agile methodologies?
How to handle teams when using agile methodologies

By Vinay Koshy Leave a Comment

How to Drive Growth With a Product Bundling Strategy

In this episode Cary Richards, founder of infostack.io shares how he uses a product bundling strategy to grow his email list of engaged subscribers and drive business growth. Insights he shares include:
How partnerships have helped Cary scale his business idea.
The critical ingredient to forming partnerships that support a product bundling strategy.
Why a product bundling strategy also helps grow an engaged email list.
How many products suit his ideal product bundle.
How to combine a membership site and product bundling strategy to drive business growth

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How to Use Digital Marketing Analytics for the Best Growth Results

About this episode In this episode, Emma Lo Russo, CEO of Digivizer shares how we can tackle global growth challenges with a data-driven yet people-centric approach. Insights include: Emma’s perspective on why businesses need to take a data-backed approach to strategy. The need to associate numbers with individuals to better tell their stories. How privacy […]

By Vinay Koshy Leave a Comment

The Best Ways to Use Growth Marketing with a Simple Framework

In this episode, Sonya shares how to address the challenges of focus and growth marketing in businesses with a simple 3×3 implementation grid including:

A simple implementation grid to facilitate decision making around specific growth marketing tactics.
How to use the implementation grid to speak to each of your customers and amplify your growth marketing tactics potential.
How to be sales focused while authentically share your passion, and connecting with customers.