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Content marketing plays a pivotal role in creating predictable business growth. Discover how to use proven strategies and tactics now by ...

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Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

In these episode (a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy, a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include:

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Filed Under: Content Marketing, Customer experience, Podcast, Strategy Tagged With: competitive edge, Mark Edwards, Neil Cumming

By Vinay Koshy Leave a Comment

9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy

9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy

In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include:

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Filed Under: Content Marketing, Customer experience, Podcast, Strategy Tagged With: customer experience, Sam Shepler

By Vinay Koshy Leave a Comment

How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth

How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth

In this episode, Jeff Coyle, the Chief Strategy Officer of MarketMuse an AI content planning and optimization tool, shares how to create amazing content quality to drive long-term growth. Insights he shares include:

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Filed Under: Content Marketing, Podcast Tagged With: content marketing strategy, Jeff Coyle

By Vinay Koshy Leave a Comment

5+ Simple Ways to Improve User Experience For Websites That Boosts Growth

5+ Simple Ways to Improve User Experience For Websites That Boosts Growth

In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in the B2B technology sector, shares from his experiences and thoughts on improving the user experience for websites to boost business growth. Insights he shares include:

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Filed Under: Content Marketing, Customer experience, Podcast Tagged With: Alex Price, user experience

By Vinay Koshy Leave a Comment

Lift-off Strategy: How to Boost Business Growth With an Empathy-Driven Content Marketing Strategy

Lift-off Strategy: How to Boost Business Growth With an Empathy-Driven Content Marketing Strategy

The Lift-off strategy is best used by B2B technology businesses who want to deliver great content experiences to their audience and want consistent and scalable traffic without committing extra time and resources.

This is the strategy I have used to generate over $84k/mo in revenue for one small startup. Discover how…

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Filed Under: Content Marketing Tagged With: content marketing strategy

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  • Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth
  • 9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy
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