Visual Marketing, Content Marketing Strategy
Does writing content for your about page make you sweat and fret? Have you put it off because you are worried it will suck? You are not alone – lots of website owners view it as being something that they are obliged to insert and not an opportunity. They see it as something that has […]
What marketers can learn from the science of humor in marketing: How to use content and humor in marketing to increase shares and trust Why would a video clip that is a little over a minute long earn this tweet from MSNBC’s Chris Hayes to his over 300,000 followers? This ad’s basically a masterpiece http://t.co/NSsFVXY1zG […]
The push for visual marketing with an emphasis on storytelling is only growing every day. Thanks to the increasing use of visual content on social media channels, the desire for relateable, shareable and eye catching visuals is gaining a lot of traction as an effective means of content marketing. Why visual marketing is so important […]
Have you ever felt frustrated after looking at a few sites in the hope of finding information that was important to you? Users have no patience for sites without it. Yet Google rewards it and web experts recommend it. (Image source) What is it? Website usability. Given that we live in a digital world […]
Are you struggling to build your subscriber list? Is this the case despite focusing on the needs of your audience persona, asking the one question that will gain you a loyal following and placing email sign up forms in the best possible locations on your site? Chances are that you are unknowingly making a […]