Understanding and applying the science behind effective landing pages that convert customers and help build a thriving and profitable audience
Does writing content for your about page make you sweat and fret? Have you put it off because you are worried it will suck? You are not alone – lots of website owners view it as being something that they are obliged to insert and not an opportunity. They see it as something that has […]
Let me be honest with you, people like to interact with products or services that they want to buy as in they want to touch it, feel it, try it out if they can. In fact they hardly ever buy anything without seeing it. Trouble is you can’t really do these things online unless you […]
Have you heard marketers proclaim that content is king? However visual storytelling for business seems to be gaining momentum given the rise in popularity of social media platforms like Facebook, twitter, Instagram, pinterest, SlideShare and Vine. Consider this tweet with just 3 words. Sent on November 7, 2012 the tweet along with a photo received […]
Chris Haddad sells informational products that teach women how to find their perfect match. When he first created the landing page for his product, he listed the benefits of the product and the reasons to buy. His offer at the time converted at 2%. When he changed the copy on the landing page to tell […]
What if you could make one simple tweak to your business and saw an immediate increase online sales? How would you feel? That’s a silly question, I know. It would feel great. In fact you would probably use it straight away. Right? Right! Who doesn’t want to be able to increase customer desire and sales? […]