The push for visual marketing with an emphasis on storytelling is only growing every day. Thanks to the increasing use of visual content on social media channels, the desire for relateable, shareable and eye catching visuals is gaining a lot of traction as an effective means of content marketing. Why visual marketing is so important […]
Social media according to the GlobalWeb Index study is alive, well and growing. Here are key aspects of the report.
Facebook maintains its place as the most popular social platform globally with 62% active usage ratio. Twitter shows an active usage ratio of 49% compared to that of Google+ which stands at 44%;
Pinterest is the fastest growing social platform globally with its active user base growing by 88% year on year in Q2 2013.
Google+ is the second most popular social platform in terms of active usage, registering an estimated 318 million users worldwide.
Facebook account penetration in many emerging markets is over 80% among internet users;
Usage of social media as a whole is growing fastest among the 35 to 44 year old demographic with usage of Google+ by the age group increasing by over 200% year on year in Q2 2013;
To ignore social media in building a profitable and thriving audience would be like sticking your head in the sand. At SproutWorth you can:
- Learn the science behind social media engagement
- How to use social media to understand and relate to your audience
- Build a thriving and profitable audience with social media
- How to be more productive on social media and get sharp insights with social media tools and channels
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Discover how visual content marketing can revive your marketing strategy. 65 tips to revive your tired old marketing.
If you have been blogging for a while then chances are that using Twitter to promote your content and building a following is a priority. Perhaps you got started with Twitter thinking that it can make content marketing easy by having your readers and followers share your content with their audiences. But are your readers […]
Why should you spend the time to include images along with your tweets? The extra seconds required to add an image for Twitter posts will be worth it simply because of the engagement you get, and by engagement I am referring to clicks, retweets and favorites. Don’t quite believe it? Here’s data from Dan […]
Did you know that visual social media content gets more engagement and shares than text as far as social media content goes? How true is this with your posts? Are they talking about your business and sharing your content? Do you need to breathe new life into your content strategy and word-of-mouth tactics? You don’t […]