What makes for successful marketing? There are some skills and abilities that marketers must need to get a job done. However successful marketers know they are in the business of forming and forging relationships. Seth Godin has been quoted as saying – “Our job is to connect to people, to interact with them in a […]
Social media according to the GlobalWeb Index study is alive, well and growing. Here are key aspects of the report.
Facebook maintains its place as the most popular social platform globally with 62% active usage ratio. Twitter shows an active usage ratio of 49% compared to that of Google+ which stands at 44%;
Pinterest is the fastest growing social platform globally with its active user base growing by 88% year on year in Q2 2013.
Google+ is the second most popular social platform in terms of active usage, registering an estimated 318 million users worldwide.
Facebook account penetration in many emerging markets is over 80% among internet users;
Usage of social media as a whole is growing fastest among the 35 to 44 year old demographic with usage of Google+ by the age group increasing by over 200% year on year in Q2 2013;
To ignore social media in building a profitable and thriving audience would be like sticking your head in the sand. At SproutWorth you can:
- Learn the science behind social media engagement
- How to use social media to understand and relate to your audience
- Build a thriving and profitable audience with social media
- How to be more productive on social media and get sharp insights with social media tools and channels
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Chances are that if you are in business then you consider Facebook to be a significant social media network. In fact according to the “social media marketing industry report”, for most businesses it is a key channel. But wouldn’t you love to know more about how people use the social network? The folk at Global […]
With the new year getting under way, it’s perhaps an opportune time to reflect on the best content about visual marketing. But before we get to the list, here are a few fun facts about the most socially shared visual marketing articles of 2014. 19 titles include numbers such as 10 tips, 5 ways and […]
The push for visual marketing with an emphasis on storytelling is only growing every day. Thanks to the increasing use of visual content on social media channels, the desire for relateable, shareable and eye catching visuals is gaining a lot of traction as an effective means of content marketing. Why visual marketing is so important […]
Discover how visual content marketing can revive your marketing strategy. 65 tips to revive your tired old marketing.