In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales.
Some topics we discussed include:
- What is a messenger chatbot
- Are chatbots a good fit for any business?
- Are chatbots an enabler for on-demand content?
- How to build a chatbot marketing strategy to drive conversions
- The psychological triggers we need to include in chatbot conversations
- How to approach chatbot design
- What some companies do better with their chatbot marketing strategy than others
- Mobile Monkey’s north star metric
- The factor that contributes to Mobile Monkeys predictable success
- and much much more
Links and resources mentioned
- Check out Mobile Monkey
Connect with Virginia
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