Content creation has a number of challenges from knowing what to create, creating content efficiently and being able to manage reputation and brand perceptions. In this #contentcatchup we cover it all starting with an ad that seems to be doing very well in terms of garnering views.

Content Marketing Media

This weeks viral video chart topper according to visible measures is Adidas ad titled – Create Your Own Game featuring Leo Messi, Gareth Bale, Thomas Müller, James Rodríguez and Mesut Özil.

With over 36 million views and climbing they have certainly struck a cord with football fans around the world.

Is the future of content creation affected by the War between Google and Apple for the Future of Search?

Google and Apple Are in a War for the Future of Search http://t.co/RLe0D65OHn #SEO pic.twitter.com/oQ3Fy9jhgQ

— Vinay Koshy (@vpkoshy) August 22, 2015

Reputation Marketing in 5 Steps

Reputation Marketing in 5 Steps http://t.co/F6KbVyObOF via @ReputationLoop | Terrific!

— Mari Smith (@MariSmith) August 16, 2015

Content Marketing Know How

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

7 Tactics to Launch Your Own Referral Campaign http://t.co/yoLam4RXsC by @RichardABLS #contentmarketing pic.twitter.com/pJ0DFESII4

— Vinay Koshy (@vpkoshy) August 9, 2015

The Top Online Lead Generation Tactics and Metrics

The Top Online Lead Generation Tactics and Metrics http://t.co/ofM8Ih0zSE #leadgeneration pic.twitter.com/n7BGn7ICUn

— Vinay Koshy (@vpkoshy) August 2, 2015

How to Manufacture Desire

How to Manufacture Desire http://t.co/j6v1em2OA7 by @nireyal #marketing pic.twitter.com/IQfB0hohug

— Vinay Koshy (@vpkoshy) August 4, 2015

What To Do When You’re Completely Out Of Blog Ideas

What To Do When You're Completely Out Of Blog Ideas http://t.co/sFmTSHsIpc by @neilpatel #contentmarketing

— Vinay Koshy (@vpkoshy) August 4, 2015

Good UX Isn’t Enough: Why Good CX Is Important, Too

Good UX Isn’t Enough: Why Good CX Is Important, Too http://t.co/TQdFh75bW6 #UX #CX pic.twitter.com/0xmVD0K5Yg

— Vinay Koshy (@vpkoshy) August 5, 2015

Content Creation: 7 Free Tools That’ll Help Anyone Become a Better Writer Today

7 Free Tools That'll Help Anyone Become a Better Writer Today http://t.co/sJlcWsoMpT #contentmarketing #copywriting pic.twitter.com/E4opmlgo52

— Vinay Koshy (@vpkoshy) August 7, 2015

The Best 5 Minute Brand Monitoring Plan

The Best 5 Minute Brand Monitoring Plan http://t.co/Cfsa3Fb7kP by @mention #contentmarketing #socialmedia pic.twitter.com/8UzFbbZzzl

— Vinay Koshy (@vpkoshy) August 9, 2015

Cool Tools I Have Discovered

Buffer for Video – The buffer app now allows you to upload and schedule videos for social media platforms.
TweetLead – Makes signing up from a tweet as easy as a single click.