Content marketing plays a pivotal role in creating predictable business growth. Discover how to use proven strategies and tactics now by ...
Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality.
She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it.
In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include:
In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include:
In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book – “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include:
In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include:
In these episode (a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy, a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include: