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Customer Win-Back Strategies: 5 Easy Ways to Win-Back Lapsed Customers and Boost Sales

Customer Win-Back Strategies- 5 Easy Ways to Win-Back Lapsed Customers and Boost Sales

In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity.

Some topics we discussed include:

  • Is there any money in winning back customers?
  • How does win back compare to prospecting for first-time customers
  • Why businesses don’t invest in customer win-back strategies
  • What sort of numbers can we expect if we use customer win-back strategies
  • The biggest misconception around win-back strategies
  • How to use customer win-back strategies
  • How to know if you are ready for a customer win-back strategy
  • How to approach deploying a customer win-back strategy
  • How to get in touch with past customers and hold a conversation with them
  • How to get personal with a past customer
  • How best to show potential win-back customers what they are missing
  • How to know when to quit with customer win-back strategies
  • How to segment your customer base based on actions or behaviors
  • and much more

Links and resources mentioned

  • Check out Strategic WinBack

Connect with Dan

  • LinkedIn

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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