In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a guest on a podcast to drive business growth.
Some topics we discussed include:
- Why include guest appearances as part of your content marketing strategy
- How to best invest in podcast guesting
- Why podcast guesting should be a long term strategy
- How a media doppelganger can help you figure out who you want to reach and where to find them
- How to monetize podcast guest appearances
- How to decide whether a potential podcast guest opportunity is the right fit or not
- How to decide on a topic to provide excellent value to the show
- How to be a great podcast guest
- How to best pitch a podcast host
- and much more
Links and resources mentioned
- Check out Interview Connections
Connect with Jessica
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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