In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it worth building a value based organization and how to build a values based organization that drives performance-driven business growth.
Some topics we discussed include:
- What is a values based organization
- Do we need to connect culture to a mission or cause to create a values based organization
- The source of Aaron’s journey to creating a values based organization
- What to look for in people when building out a values-based organization
- How to go about creating a values based culture
- How to recruit for such a culture
- How to celebrate your culture
- How to approach analyzing your culture
- How to conduct reviews and use language that reinforces the culture
- How best to communicate within the organization when growing rapidly
- The unique meetings that Aaron holds regularly
- The unsaid value that is critical to a values based organization
- Why a checklist is so essential to a values based organization
- and much more
Links and resources mentioned
- Check out Wheelhouse Digital Marketing Group
Connect with Aaron
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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