How to Build an Online Community: Best Practices

In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of “People Powered” shares his best practices on how to build an online community best practices.

Some topics we discussed include:

How Jono first come to realize the power of community
Are some businesses better suited to creating communities than others
Is building a community is a key part of generating business referrals
Should communities serve the business that creates them
How should we approach community building and how should we define success
How to build a community best practices
Why build carefully curated journeys for community members
How to mobilize a community
The first steps for building and integrating a community into an existing organization
How to balance offering rewards with building real loyalty
Can online communities move beyond the bounds of the internet and out into the real world
What kind of time and effort do brands need to put into managing their communities
The role that leadership plays in community management
and much more

Links and resources mentioned

Get a copy of Jono’s book – People Powered
Check out Jono Bacon’s site

Connect with Jono

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