In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book – “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing.
Some topics we discussed include:
- What is emotional marketing?
- Why evoking emotion in marketing is so effective
- Why branding is about evoking emotion in an audience
- Emotional hooks marketers can use
- Strategies to add emotion in marketing
- How authenticity and transparency play a role in the development of content and story
- How to measure emotional marketing
- and much more …
Related links and resources
- Check out Brian’s personal site
- Check out Brian’s company website
- Get a copy of his book – It’s Not About You, It’s About Bacon: Relationship Marketing in a Social Media World
- Get a copy of his book – The Bacon System: Sizzlin’ Hot Recipes That Grow Your Business
- How Content Marketing Strategy Is Affected by Emotions
- How to Forge Relationships For Influencer Outreach
- Listen to my interview with Michael Brenner – The Importance of Building Customer Relationships: 11 Ways to Build Them
- Listen to my interviews with Mark Edwards and Neil Cumming – Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth
Connect with Brian
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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