Hybrid events are a new form of events that combines the best of in-person and virtual interactions. Despite the pandemic, businesses are looking for ways to increase their revenue and grow their businesses.
In today’s world of instant gratification, people want information and solutions when they want them. They don’t have time or patience to wait in line, sit through a long seminar, or fill out tons of paperwork just to get the information they need.
Hybrid events provide a way for businesses regardless of size to connect with industry experts while still maintaining the convenience of an online event. By combining live webinars with virtual interaction, hybrid events allow you to maximize your efforts by reaching more people in less time than traditional seminars or conferences can offer. This gives attendees access to valuable content from industry leaders without having to sacrifice any personal time away from work and family life. Plus, because there is no travel involved, these types of events also save you money on gas and hotel costs!
In this post, we explore how to create engaging hybrid events that drive business growth. Serial entrepreneur and online event expert Hoyin Cheung walks us through how to leverage social media platforms, video conferencing tools, and more so participants feel like they are part of an interactive conversation with other attendees rather than listening passively from home or work.
First, we’ll cover what makes up a successful hybrid event before diving into 10 things all marketers need to consider when planning one themselves – including using content as teasers for events; facilitating small group interactions; conducting proper Q&A sessions; and much more!
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About HoYin
Hoyin Cheung is a serial entrepreneur with an 8 figure Amazon business, a mobile agency, and also a $1M ARR B2B SaaS company.
He has over 7 years of experience building remote teams and has worked with Fortune 100 companies like Nike, Best Buy, TJ Max, SunGard, Cardinal Health, and Kaiser Permanente.
His new venture is Remo which has rapidly grown to over 100 employees in 25 countries. It is a next-gen video-first virtual space for event organizers and distributed teams.
In this episode, Hoyin shares his perspectives and insights into hybrid events and things we should consider when launching hybrid events to drive business growth.
Some topics we discussed include:
- Virtual events tend to be a one-to-many form of interaction, how many to many is the key to engagement and achieving your goals
- Are there elements of virtual and in-person events that we could leverage for hybrid events
- Why your engagement is so low, and how to create authentic conversations that lead to successful events
- What are hybrid events and is it hype or real?
- Why use content as a teaser for events
- How to facilitate small group interactions for virtual and hybrid
- How to conduct hybrid events properly so participants gain value and are engaged
- and much much more …
Listen to the episode
Related links and resources
Check out Remo
Learn from Dan Gingiss – How to Create a Digital Customer Experience Strategy to Drive Growth
Learn from Rich Rose – How to Radically Improve Customer Service for Business Growth
Learn from Dee Bowden – 9 Top Customer Service Best Practices That Drive Growth via Business Collections
Learn from Kyle Duford – How to Develop Powerful Brand Strategy Frameworks That Rapidly Drives Growth
Learn from Chris Goward – 11 Steps to Improve User Experience for Customers and Drive Growth
Listen to my interview with Sreelesh Pillai – 8+ Ways to Meet Customer Expectations And Exceed Them to Drive Predictable Growth
Discover more with Andrew Deutsch – How to Conduct Customer Research That Drives Growth via New Insights
Listen to my interview with Mike Adams – How to Create Customer Value Via Systems of Intelligence That Drives Growth
Connect with HoYin
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Thanks for the great post. Hybrid events allow us to maximize our efforts by reaching more people in less time than traditional seminars or conferences can offer. This gives attendees access to valuable content from industry leaders without having to sacrifice any personal time away from work and family life.