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How to Improve Your B2B Marketing Funnel Output by Leveraging Data

how to leverage data to improve your B2B marketing funnel output

About this episode

In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include:

  • Why is the traditional MQL model limited and how to create a better B2B marketing funnel?
  • How should a business qualify accounts as potential leads,
  • How to use data to adjust the way you build a customer experience for leads?
  • How to leverage champions in organizations who can drive the adoption and procurement process internally?
  • How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel wins
  • How to fastlane your best prospects from interactions like filling out a webform?
  • How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?

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Resources

  • Connect with Francis on LinkedIn
  • Visit the Madkudu website

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

Category: Advertising, Business growth, Conversion, Social Media
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