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How to Leverage Data to Improve Your B2B Marketing Funnel Output

How to Leverage Data to Improve Your B2B Marketing Funnel Output
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how to leverage data to improve your B2B marketing funnel output

About this episode

In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include:

  • Why is the traditional MQL model limited and how to create a better B2B marketing funnel?
  • How should a business qualify accounts as potential leads,
  • How to use data to adjust the way you build a customer experience for leads?
  • How to leverage champions in organizations who can drive the adoption and procurement process internally?
  • How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel wins
  • How to fastlane your best prospects from interactions like filling out a webform?
  • How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?

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Resources

  • Connect with Francis on LinkedIn
  • Visit the Madkudu website

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Vinay Koshy
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Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
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Filed Under: Podcast, Business growth, Conversion, Social Media Tagged With: B2B marketing, re-targeting ads, social media marketing

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

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Recent Posts

  • How The Purpose of Branding Powerfully Boosts Revenue
  • 5 Examples of Niche Marketing to Inspire Predictable Profits
  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate
  • What is a Social Media Influencer and How They Help Propel Growth
  • The Ultimate Guide to Creating Content That Converts

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