In today’s fast-paced world of business, standing out and driving growth requires more than just a traditional marketing strategy. To truly captivate and engage your target audience, you need to leverage the power of innovative tech and storytelling.

In our latest episode of the Predictable B2B Success, we had the privilege of hosting David Van Beekum, a digital marketing guru and the co-founder of Tweva. With his deep expertise in startup ventures and technology, David shared valuable insights on how businesses can use cutting-edge tools and storytelling techniques to make a lasting impact in their respective industries.

As David highlighted, the future lies in two-way advertising, where individuals can create and share their own content. NFTs have served as a prime example of this concept, enabling people to view and share unique artwork at a low cost. By embracing this innovative approach, small business owners can effectively convey their desired narrative and create content that converts and resonates with their target audience.

Join us as we delve into the world of innovative tech and storytelling with David Van Beekum, and discover how these strategies can help your business stand out and drive sustainable growth in today’s dynamic marketplace.

Watch the episode

About David Van Beekum

David Van Beekum co-founded and created Tweva, the world’s first social TV network for small businesses and influencers. A digital marketing guru, startup enthusiast, and tech expert, Dave is a man of many talents.

The Future of Local Advertising: Connecting Businesses and Communities

In this episode of Predictable B2B Success, host Vinay Koshy dives into local advertising with guest David Van Beekum, the cofounder and creator of Tweva, a social TV network for small businesses and influencers. Together, they explore the changing landscape of advertising and its potential impact on businesses looking to connect with their local communities. This post will summarize the key insights discussed in this thought-provoking episode.

1. The Power of Authenticity and Storytelling:

The podcast episode starts by emphasizing the importance of capturing authentic content that is not scripted or rehearsed. Business owners are encouraged to go beyond basic task showcasing and instead strive to provide a narrative or entertainment value. With attention spans decreasing, businesses must focus on storytelling to stand out.

2. Leveraging Local Advertising Opportunities:

David Van Beekum shares his insights on local advertising, emphasizing the need for businesses to have a strong local presence. They discuss the challenges of finding and advertising local contractors and offering dog walking and babysitting services. By becoming a community expert, businesses can build trust and credibility.

3. The Role of Social Media and Facebook Business Pages:

The conversation touches on the significance of having a Facebook business page and how it is a valuable tool for businesses, especially those needing a dedicated website. Small businesses must consider how they want to be seen and what story they want to tell through their social media presence.

4. The Evolution of Big Screen Advertising:

The podcast delves into the potential of advertising on big screens, where they discuss the need to entertain the audience, decide on the type of story to tell, and whether or not to include text in advertisements. David emphasizes the importance of testing different strategies to determine what works best. The pricing for advertising on big screens should be affordable and proven effective for businesses of all sizes.

5. Creating Unique and Engaging Content:

David highlights the importance of tailoring advertising messages using innovative tech to different locations and customer bases. Proximity can be leveraged to attract foot traffic, showcasing that a small business may be nearby. Businesses are encouraged to showcase customer experiences and share unique stories to engage potential customers.

6. Tweva: A Social TV Network for Communities:

David shares his innovative tech vision for Tweva, a unique platform that serves as a shared bulletin board, allowing people to check local events and live music updates. The goal is for Tweva to become the premier local TV channel that people can easily access. The content offered on Tweva aims to be educational, informative, and entertaining, similar to shows where homeowners are shown repairs and what to do.

Leveraging Innovative Tech and Local Advertising for B2B Success: Insights from David Van Beekum

Let’s dive into the episode’s central theme and extract valuable insights for your B2B success.

The Power of Local Advertising:

1. Building a Local Presence: David emphasizes that small businesses need to become community experts by investing in creating a local presence. This can be achieved through various channels, such as Facebook business pages, websites, and social media platforms.

Actionable Takeaway: Ensure your business has a strong local presence by creating a Facebook page and optimizing your online presence across relevant platforms.

2. Tell Your Story: You need more than showcasing your products or services. Businesses should strive to provide a narrative or entertainment value to capture and maintain the attention of their target audience.

Actionable Takeaway: Craft a compelling story around your business, its history, and any generational connections. Share this story through various media channels, including visual content, videos, and social media posts.

3. Authenticity Matters: David highlights the importance of capturing authentic content that is not scripted or rehearsed. Genuine content resonates with viewers and helps build trust and credibility.

Actionable Takeaway: Create authentic content that showcases your business’s work with real customers. Avoid overly polished or scripted videos and focus on conveying the customer’s experience through a personal and narrative approach.

Leveraging Local Advertising Channels:

1. Social TV Networks: David introduces the concept of social TV networks, such as Tweva, that allow small businesses to advertise and share content on local screens. These platforms offer an affordable and targeted approach to reach a local audience effectively.

Actionable Takeaway: Explore social TV networks or similar platforms that enable you to promote your business on local screens within your target community.

2. Utilizing QR Codes: David suggests using unique QR codes on individual TVs to track customer engagement and measure the effectiveness of your advertising efforts.

Actionable Takeaway: Implement QR codes in your advertising campaigns to track customer engagement and leverage the data for future optimization and targeting.

3. Infotainment: David proposes creating engaging and educational content, which he calls “infotainment.” This approach combines information and entertainment to make the content more engaging for viewers.

Actionable Takeaway: Create educational or informative content about your industry or services. Ensure the content is entertaining and engaging, making it more likely to attract and retain viewers’ attention.

Experimenting and Testing:

1. Test Different Strategies: David emphasizes experimenting with different advertising strategies and approaches to determine what resonates best with your target audience.

Actionable Takeaway: Don’t be afraid to test various types of ads or content to identify what works best for your local audience. Analyze the results and iterate your strategies accordingly.

2. Tailor Messages to Locations: Leverage the power of location-based advertising by tailoring your messages to specific areas. Highlighting proximity can attract foot traffic and enhance engagement.

Actionable Takeaway: Consider the locations and venues where your target audience will likely spend time. Develop localized advertising messages that emphasize the proximity of your business or its offerings to these locations.

Conclusion:

In this episode of Predictable B2B Success, David Van Beekum shares invaluable insights into leveraging local advertising via innovative tech for B2B success. Small businesses can effectively engage their target audience by building a local presence, telling interesting stories, and capturing authentic content. 

Additionally, exploring social TV networks, utilizing QR codes, and experimenting with different strategies can enhance local advertising efforts. Remember to tailor your messages to specific locations and continuously test and refine your approaches to optimize for success. With these actionable takeaways, you can harness the power of local advertising to drive B2B success for your business.

Remember, consistency and innovation are essential in your local advertising efforts. Embrace the opportunities offered by social TV networks, QR codes, and personalized content to make a lasting impact on your target audience. Start building your local presence today and position your business as a community expert, reaching customers in a personalized and engaging way.

Some areas we explore in this episode include: 

• The importance of creating authentic and affordable content for small businesses to attract local customers.
• The potential of two-way advertising and the impact of NFTs in content creation.
• The significance of building a local presence and becoming a community expert for small businesses.
• The role of social media platforms like Facebook in advertising for small businesses.
• The need for businesses to consider their desired narrative and tell a compelling story through their content.
• The challenges and opportunities in advertising on big screens and tailoring messages to specific locations and customer bases.
• The effectiveness of offering unique codes or coupons on screens to track customer engagement and conversions.
• Leveraging proximity to attract foot traffic and cross-promoting with neighboring businesses.
• The importance of showcasing customer experiences and telling the business’s story for effective advertising.
• The introduction and vision of Tweev, a social TV network for small businesses and influencers, as a trusted platform for local updates and content sharing.
• And much, much more.

Listen to the episode

Related links and resources

Connect with David Van Beekum

• LinkedIn

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