Seth Godin is one of the most influential marketers of all time. However, he is also a master at producing sales copy.
Many people know Seth Godin as the author of bestsellers like Linchpin and Tribes.
He is recognized worldwide for his ability to write on hot topics that resonate with readers, especially those who are incredibly hungry–hungry enough to buy and consume everything he writes.
He’s also known for his long blog posts and shareable quotes, as well as his ability to write sales copy that has made marketing fun again.
In this post you’ll discover 7 tactics Seth uses in almost every piece of copy he creates.
Seth’s solutions to sales copy problems
Can you write sales copy to sell something to someone who doesn’t even know they need it?
It’s hard enough to write compelling sales copy or a product description but to write something for someone who doesn’t even know they need it? That’s like a whole new level of copywriting.
I was quite surprised to see this post on Seth Godin’s blog talking about his new venture where he is trying to do just that. I have to admit I was a bit skeptical at first.
See Seth has a reputation for his marketing wizardry. His insightful and paradigm shifting books, presentations and profound blog posts are all things that come to mind when I think of Seth. Product reviews and sales copy are not things that come to my mind when I think of him.
HugDug (site has now been taken offline) is his new venture and I have been following it for a while. As Seth says it is a site based on reviews of Amazon products for people to discover things they didn’t know they were looking for. A place to tell the world what products you care about.
Seth has put up quite a few product reviews, sharing his passion for them. I have been going through them and to be honest while I have been eating a lot of humble pie as far as my initial skepticism goes, it has been quite a treat.
Seth has written reviews which quite literally is sales copy for a number of products including a pressure cooker, a dog treat, Ziploc bags, books, headsets and objects like jump ropes and duct tape. Yes that’s right duct tape and that’s what first got my attention.
Having caught my attention completely with duct tape I studied the copywriting tactics used in his reviews.
I am sharing what I picked up here as I figure we’ll all learn something in the process. (While the site has been taken offline, the lessons/tactics in copywriting are still relevant today.)
1. He leverages the power of imagination
If you are anything like me, you would not look twice at something like duct tape. I mean how often do you use it, unless perhaps if you are a technician or mechanic?
But look at how Seth leverages a person’s imagination
Example 1: Just a little bit of miracle
Stretch this tape out to about twice its length. Wrap it around something, overlapping as you go.
Within seconds, the tape fuses to itself. There’s no adhesive involved (in fact, it ships with a layer of paper under each round of tape, to keep it from activating in the box.)
The tape doesn’t stick to itself as much as it melds.
So you know have a tube of perfect silicon wrapped around whatever you hope to wrap it around. A simple example: if you have a tool (a hammer, say), you could wrap the handle with this and get a slip-free grip that will last as long as the hammer will.
I don’t know about you but with a 3 year old in the house that’s constantly testing the physical limits of everything from kites to paint brushes – guess what my new fix it all solution is when she comes crying to me with the latest thing she has managed to break? Don’t ask me how she does it.
By the way my 3 year old loves the great slip-free grip.
Notice that the description reads like a story, it’s easy to imagine.
Example 2: The Tesla of jump rope
Here’s how I would describe the perfect piece of exercise equipment:
• Fits in a briefcase
• Never breaks
• Works in a hotel stairway
• Is exciting enough that you look forward to using it
• Involves speed and skill
• Is the best that there can be, not just the best on the market, but the Platonic ideal of what is possible
This might be that piece of equipment. As a bonus, it costs less than twenty-five dollars.
I was intrigued at Tesla and heck, who wouldn’t want that kind of exercise equipment. Its like a workout to go.
Even if you don’t travel you should get one for those days when going to the gym is just too difficult.
2. He brings a conversational tone
What’s easier to read a page full of sales talk and technical details or a simple description?
Example 1: What do cartoonists know?
What do cartoonists know?
They know how to start with nothing but a pen and a little piece of paper
They know how to touch us, deeply
They know how to create something memorable
They know how to show up, every single day
And, in Hugh’s case, they know the thing that’s been holding us back, that we fear, that cripples us.
Thank you, Hugh, for making a dent in the universe.
Seth understands the power of starting a conversation with readers by asking a question. I notice he uses it quite a lot starting with headlines.
Asking a question and presenting an answer is more persuasive than just stating this is a great book that you can draw personal lessons from. Seth doesn’t worry about writing whole sentences or about repeatedly starting sentences with “They”. He enjoys using casual, conversational language.
Example 2: Would you read this?
Here’s the simple reason that focus groups and beta tests rarely work. Here’s the reason most people are bad at being venture capitalists, and why entrepreneurs and artists should almost never ask for advice:
There’s a huge difference between asking:
“Would you use this?”
“Why do you use that?”
With a headline – “Would you read this?” Seth has already created intrigue.
Who wouldn’t click to read more with a title like that?
In the review, he gets right to the reasons in a conversational tone. He doesn’t point out ways or methods in which usability issues can be uncovered and addressed, but points out that the value of the book lies in understanding psychology and peoples thinking processes in terms of getting results we can use.
Example 3: This is what dogs dream about
I think that almost all dog toys and products are for dog owners, not dogs. Let’s be frank, okay: Your dog has no idea how much you paid for that cute little outfit you got him for his birthday, and your dog alternates between eating the organic dog food you buy him and god-knows-what off the street when you’re not looking.
How true is that?
Reading this I can’t help but think Seth is talking directly to me. And he has already got me thinking I have a problem.
3. Increases credibility with specifics
Example 1: The executive’s shaving secret
In his review of the executive’s shaving secret Seth provides specifics about the value of the product.
The product looks good and if Seth had stopped there I would have looked at the product but thought twice about spending $11 for a 16 oz (473 ml) bottle. But Seth doesn’t stop there, instead look at how he provides great detail on the value you get from just one bottle.
But I do know this: One $11 bottle of castor oil lasts six months, way more than 100 days. So, for about ten cents a day, you get to shave like an executive. Not like Donald Trump, like a real executive. Give it a try.
Now me thinks – How can you pass up on a bargain like this?
Example 2: The secret of packing
Do I have standing as an expert on packing clothes?
Well, if the question is, “are you the world’s best-dressed marketing guy,” the answer is certainly no. Not even close.
But if the question is, “how is it that you go all these places without wrinkled shirts?” then I’m happy to chime in.
These are the secret.
You buy a ten-pack of these super-big ziploc bags, bigger than they sell in most grocery stores. And then, fold your shirts and your ties (and your suitpants, and even your suit) and, one per bag, put them into Ziplocs.
Extract as much air as you can and seal.
This could have easily been written as a general packing tip, but Seth increases the credibility of this tip by saying that he himself has tested, with success, this very process. He then goes on to provide the details of how to ensure you get wrinkle free clothes as you pack for your next trip.
I have just learnt how to address a long standing problem I have had and to not take action to address it would be silly. The specifics of this post just make adding Ziplock bags to my shopping cart a no brainer.
4. Steals from poets
Example 1: What do cartoonists know?
Poetic iteration is the repetition of certain words to create a heightened impact on your readers.
Seth steals this copywriting technique from poets. It creates an enticing rhythm that captivates readers and helps magically bond related segments of text.
Here is an example from Seth’s review of a book by Hugh Macleod on creativity.
What do cartoonists know?
They know how to start with nothing but a pen and a little piece of paper
They know how to touch us, deeply
They know how to create something memorable
They know how to show up, every single day
Example 2: This is what dogs dream about
Another trick Seth uses is the delayed tranistion.
Transitions are words or phrases that smoothly connect two ideas, sentences or sentence fragments. A delayed transition however puts the transitional word or phrase at the start of the next sentence.
So, we think a sentence is complete. But, in fact there is more to come.
And we can’t help but be hooked and keep on reading.
Delayed transitions make for shorter sentences which are easier to read, give the reader the illusion of reading faster, pull readers in further into your copy and are unexpected stimulating their curiosity to keep them reading.
Rhythm and rhyme is also added to the mix and used to great effect in his storytelling that captures the imagination. Check it out.
But this? This is what dogs want.
Not only that, but it lasts for months or even years.
If you have a dog that likes to chew, likes to chew the way that a hall of famer likes to chew tobacco, the way a radio talk show host likes to chew your ear off, likes to chew the way Chewbacca (okay, I’ll stop now, sorry)…
My dog ate our rug, our floor (yes, he figured out how to eat the floor) and just about any dog-proof item we were able to bring into the house.
Then we got him one of these.
5. Uses mini stories to stimulate the imagination
Example 1: A little-known classic is 20
I vividly remember the day I read this book, running home from the bookstore the day it came out, swallowing it whole and then rereading it three times. It pushed me to dramatically rethink what business as usual meant.
If you enjoyed the unbridled energy and deep optimism of the original Fast Company magazine, I promise this book will move you. If you work with people who need some intravenous caring injected straight into their veins, perhaps you should buy a few copies.
In a few lines he not only shares the personal and profound impact the book had on him, but also shares the kind of impact it can have on people.
Example 2: Do you remember Sam?
Perhaps you grew up with Dr.Seuss. Or may be are introducing or have introduced Dr.Suess to your little ones. So this example can take you down memory lane.
My mom read me this book in 1964.
I still remember whole pages of it.
Now, this is extraordinary, because I have no idea what I ate for lunch, or where I went or who my friends were. I have no recollection of the weather or the politics of the day. In fact, I remember almost nothing about the 5,000 books I’ve read since then.
So, is it merely because I heard it when I was four? Or that it was repeated over and over?
Or, is it possible that this book is an act of genius, a subversive and brilliant twist of what a book can be?
Can you still remember whole pages of your favorite Dr.Seuss book or any other book?
I have to say that Dr.Seuss is among the very best visual storytelling books I have ever encountered.
I think I need to go get the whole series for my little one.
Example 3: Wireless that works
Seth recognizes the power of a good story however short it might be.
It’s sort of surprising that no one thought of this form factor before.
Long battery life, light in the ears, it’s not an audiophile product, but it might be just what you’re looking for. It’s Fred Wilson‘s favorite…
The words surprising, not an audiophile product and Fred Wilson’s favorite, create enough contradiction and curiosity so that you can’t help but click on the link to find out why.
Which takes us to the mini story.
A month or so ago, my friend Jeff Epstein walked into a board meeting with these around his neck.
He stopped next to me, took them off his neck, and said to me “these are life changing”.
I pulled out my phone, went to Amazon, and ordered a pair. I’ve been using them ever since. They are life changing.
It’s not like I haven’t used a Bluetooth headset before. I’ve had many. I’ve just never stuck with any before. I would keep going back to wired headphones.
But these LG stereo headphones just do it right. I like the feeling of buds in my ear. These replicate that feeling, but deliver it wirelessly.
The controls are placed perfectly on the device. When you slide the on switch, they tell you that the headset is on, the battery is high, and you are connected to your phone. You get similar information when you turn them off.
They are comfortable, the battery time is long, and the sound quality is great.
How often have you called a product “life changing”?
The headset has made its way on to my wish list for my next Amazon order.
6. Anticipates concerns and works through objections
Example 1: The best reason to get a pressure cooker
… is so you can make more of my perfect hummus.
The other reason is that so you will eat more beans, the food that can save the world. The problem with beans is that they take a long time to cook, and people are afraid to make them.
At the fish store, you see one person after another asking for shimp or salmon. This is because of fear. Fear of doing it wrong, cooking it wrong, not knowing when it’s done, that it might be a disaster. Same reason we like to grill steak. It’s elemental.
Beans are not elemental to cook. I mean, they are if you have a slow cooker and can plan far ahead. That’s okay too (the irony of slow cooker and fast cooker both being good ideas is not lost on me).
This pressure cooker, though, eliminates both problems. You put in the stuff, you press the button and in no time at all (I mean less than half the time than it takes to watch an episode of Gilligan’s Island), it’s done.
Ever been guilty of playing it safe when it comes to cooking?
I certainly have.
Seth deals with our fear of cooking head on. Let’s face it there is nothing glorious about beans and the fact is that they are hard to cook unless they come out of a tin. I think it would be safe to say that beans doesn’t feature much on most peoples menus.
But hang on, they are good for you and with this device I can literally chuck the beans in and press a button to have it cooked in little time?
If you don’t feel that you and your family have been missing out on great tasting and healthy food by not investing in a pressure cooker after reading that, I don’t know what to tell you.
No, actually I do. If that doesn’t make you feel bad about not eating a better and healthier range of food, you just don’t like cooking all that much.
Example 2: The dorkiest headset
Companies like Apple and Samsung have only fueled our desire for the latest, cool looking gadgets. In the pursuit of cool looking gadgets for at least some of us, our need for optimal function has kind of got lost in the process. Which brings us to the dorkiest headset.
You would certainly look cooler in some hipster Jabra thing, no doubt. Getting all Yves Behar on us, too cool to hang out with us regular kids, what with that superfly thing dangling from your ear.
You know what?
I can hear better than you can. And the people I’m talking to can hear me.
Now, this might be because I’m old. It might be because the middle-aged, nearly-dead members of my generation, the ones that know how to use hyphens and stuff, it might be that we care about being heard and even more, about hearing, but…
Seth knows that in all probability you have one or more of those cool bluetooth gadgets and you aren’t necessarily dissatisfied with them.
So what does he do? He attacks objections with a personal perspective while poking a bit of fun at his age and generation. He reminds us what we really want such products to do for us.
Does your current device really help you hear better and be heard better?
And who doesn’t want to walk a little a taller, talk a little smarter and attract the right sorts of attention?
7. Adds a call to action
No matter what product is being reviewed there is absolutely no call to action other than the amazon Buy Now button below a photo of the product that the review is focused on.
No encouragement to buy the product now, no high pressure sales tactics or scarcity tactics. Just a simple icon next to the buy button that serves as a reminder that 50% of the profit goes to charity, should you buy from amazon through the link provided.
Each review utilizes a minimal design that provides focus on the one object that is being reviewed.
What are the 7 sales copy tactics that you can steal from Seth Godin?
When it comes to selling a product, it’s all about the words you choose. Seth Godin knows this better than anyone, and he has some great tips for improving your sales copy. Here are seven of his tactics:
1. Start with a free trial. This is a great way to get customers interested in your product and see how it works for them.
2. Use emotional words. When people feel an emotional connection to your product, they’re more likely to buy it.
3. Pick your words carefully. It’s important to use the right words in the right order to create the right impression on your readership.
4. Remember that “almost-right” can be worse than “right.” If you’re not quite sure what language to use in your sales copy, it might be best to er on the side of caution and go with something more conservative instead of risking alienating potential buyers .
5 . The first tactic is always free trials or quantity discounts . This gives customers a chance try out your product without any risk and hopefully leads them into becoming paying customers down the line .
6 . Ask for an action rather than a wish or desire . Putting the customer in control of their own decision-making process is a great way to ensure that they’re happy with their purchase .
7. Mention what you’re going to give them after the trial period ends. This could be a gift card or discount code for future purchases, something that encourages them to keep using your product.
How can you use Seth Godin’s sales copy tactics to improve your own sales?
If you’re looking for ways to improve your sales copy, you can learn a lot from Seth Godin. His tactics are engaging and effective, and they can help you create an interesting and persuasive sales pitch for potential customers.
Some of his tactics include keeping your subject lines catchy, posing questions to grab the reader’s attention, making your sales copy effective and interesting, and using a storytelling technique to create an engaging story. You can also use a comparison subject line to create an us-versus-them scenario with your product and the competition’s product.
By using these tactics, you can make your sales pitch more appealing and persuasive to potential customers. So why not give them a try?
What makes Seth Godin’s sales copy tactics so effective?
I wish I could tell you there’s a quick and easy “recipe” for generating fun-to-read copy, but there isn’t one.
This sensation of fun arises from a multitude of reasons, but most of all it comes from …
You can point to various characteristics that generate the sensation of fun: the “magic” factor, Seth’s casual tone, the short paragraphs, the tiny gags…
Practice is key.
Seth Godin’s funny dig at Beats headphones doesn’t mean you can do the same.
BIG BUT. BUT—that doesn’t mean you can’t try comparable things in your text.
If you never take risks and try new (failed) ways, you’ll never improve.
Copy can be evaluated and taught, but without experience, information is useless.
There is no success formula other than knowing what works most of the time and applying it to your content while also testing and experimenting.
Be brave, but respect what’s worked.
It’s like handling explosives, but you won’t die.
It’ll backfire. But with practice, you’ll master these delicate methods and you’ll learn a lot about copywriting.
How can you apply Seth Godin’s sales copy tactics to your own business?
In order to use Seth Godin’s sales copy tactics in your own business, you’ll need to follow a 6-step process. This will help you write web copy that sells. The steps are:
1. Come up with a headline that grabs attention
2. Introduce the problem
3. Offer the solution
4. Show how it works
5. Explain the benefits
6. Call to action
What are some of the key principles behind Seth Godin’s sales copy tactics?
When it comes to sales copy, order, and the words used play a crucial role. In fact, the difference between a “right word” and an “almost-right word” can be the difference between success and failure. As Seth Godin likes to say, it’s the difference between lightning and a lightning bug.
In addition to word choice, another important factor is using psychological triggers that help people make decisions in their own best interest. When done correctly, these triggers can help you sell more effectively.
However, as with any form of manipulation or psychology, there are also risks involved. Copywriters must be aware of these dangers and use formulas ethically and responsibly.
How can you use Seth Godin’s sales copy tactics to increase conversions?
Copywriting is an essential skill for any marketer, and learning from the best is always a good idea. In this case, we’re talking about Seth Godin, one of the most successful online marketers of all time. So what can you learn from him?
For starters, he knows how to grab attention with his headlines. He also understands the importance of benefits in sales letters-the benefits must be clear, concise, and worded in a way that captures attention. And finally, he always includes a very clear call to action in his letters.
If you want to increase your page’s conversion rate, then steal these tactics and put them into practice!
What are some of the common mistakes people make when using Seth Godin’s sales copy tactics?
When it comes to sales copy, there are a few common mistakes that people make. One is using marketing language, which can come across as sleazy or sales-y. Another mistake is focusing on features instead of benefits, which can make your copy seem less appealing to potential customers. Additionally, many people forget to ask the all-important “So what?” question, which helps them understand how the product or service they’re selling will benefit the customer. Finally, avoid making common errors such as talking about yourself too much or bombarding readers with too much information at once. When it comes to writing effective sales copy, simplicity is key!
How can you avoid making the same mistakes when using Seth Godin’s sales copywriting tactics?
When you’re editing your sales copy, it’s important to avoid making the same mistakes that other people have made in the past. Here are a few tips to help you get started:
-Capitalization hinders your reader’s ability to read, comprehend and interest in the text. Try using lower case letters instead of all caps.
-Using multiple exclamation marks is a childish way to express excitement or surprise. Try editing them out for a more professional tone.
-Editing your sales copy is about fixing mistakes and adding subheadings, bullet points, and other elements to make it easier for readers. Make sure your copy is easy to read and understand before publishing it.
-Editing your copy is not just about grammar. It’s also about making a stronger case for why the reader should purchase the product you’re selling. Make sure your argument is clear and concise
What are some of the best practices for using Seth Godin’s sales ad copy or sales copy writer tactics?
When it comes to sales copy, there’s no one better than Seth Godin. He is a master of persuasion and knows how to get his readers to take action. If you’re looking to improve your sales copy, then you should steal some of his tactics and apply them to your own business.
Some of the best practices for using Seth Godin’s sales copy tactics include being personal, speaking to one person at a time, using emotion, making sure you have time to follow up with prospects, and including the 25 essentials for writing effective marketing copy. These tips will help clarify your message and make it more engaging for your audience.
Remember that the key is understanding who you are writing for, what they want, and how to get them there. If you can do that, then you’ll be well on your way to creating killer sales copy that converts leads into customers!
How can you troubleshoot if you’re not seeing results from using Seth Godin’s sales copy tactics?
If you’re not seeing the results that you’d hoped for after using Seth Godin’s sales copy tactics, don’t worry! There are a few things that you can do to troubleshoot the issue and get back on track.
First, make sure that you’re taking the time to understand your customer’s conversations in their head. Copywriting is a science, and if you can understand what they’re thinking,, you can more easily create persuasive copy that speaks to them directly.
Second, make sure to measure the persuasive power of your copy according to how effective it is with each prospect. This guide by Copyhackers will help you do just that so that you can adjust your copy accordingly.
Third, consider using a CRM and automation for the tasks that slow you down. This will help free up more time for writing persuasive copy and seeing results from your efforts!
Fourth, use LEARN MORE to convey what your product or service can do and how it benefits the user. People want to know what’s in it for them, so be sure to focus on benefits rather than features when selling your product or service.
Finally, case studies are a great way to show people that your product is a good fit. Use real-life stories to illustrate how your product has helped others, and you’ll be more likely to convert leads into customers.
What is sales copy?
Sales copy is text which convinces consumers to take specific actions. It can be used in marketing content like emails, brochures, and web pages. The quality of your sales copy can sometimes make or break your messaging efforts. Sales copy aims to convince potential customers that your product will solve their problems. Consumers are constantly bombarded with options and need only one chance to get them on board. Sales copy is a written pitch to potential customers. There are some strategies you can use to make your sales copy more persuasive and generate more leads
How to write sales copy, a step-by-step guide
1. Hone in on a single focal point.
When writing your sales copy, it’s important to focus on a single focal point. This will make the copy more effective and easier to read. You want to make sure that you stick to this focal point because it’s what will make the reader interested in your product.
Identifying a single pain point or focusing on a single benefit is essential for effective sales copywriting. When you can hone in on what makes your product unique and appealing, it becomes much easier to write about it interestingly and compellingly.
Remember that benefits are key when selling a product – pick one or two main ones that stand out and use those as the foundation of your copywriting.
2. Know who you’re trying to reach.
When you’re writing your sales copy, it’s important to know exactly who you’re trying to reach. This is done by creating a buyer persona.
A buyer persona is a semi-fictional representation of your ideal customer. Knowing what this person is like can better target your product’s market and benefits.
For example, if you were selling a waffle iron, you could create two different buyer personas based on what kind of message they are interested in. One might be interested in the health benefits of waffles, while the other might just want an easy breakfast option.
The article linked provides more information about creating buyer personas and messaging based on them.
3. Use engaging language and storytelling.
When writing sales copy, it is important to use language that speaks to the reader’s needs. The first word in your sentence should be related to what you are trying to accomplish with your sales copy. Otherwise, it will not impact the reader, and they will not read past the first few words.
Customers are more likely to read copy that is unique and motivating. A good sales pitch is a relatable narrative with which the person can identify. The audience must be engaged and interested in the text, which creates an emotional connection between buyer and seller.
4. Make sure it’s accessible, conversational, and concise.
Copy should be simple, with an approachable tone. Don’t use long run-on sentences or words you would find on the SAT exam.
Effective copy should be engaging and succinct. A pitch is a short, concise description of the product or service being sold to the consumer.
Plain copy is dull and doesn’t include strong calls to action. Conversational copy encourages a conversation, addressing the needs and concerns of potential customers.
Storytelling copy has 4 distinct parts: the opening section, conflict, dialog and a solution to their problem.
CEO-inspired copy is used when providing potential buyers with an expert opinion to help them decide whether to purchase or not. Creating a warm and friendly tone is crucial for successful sales copy
5. Prioritize the benefits of your offer — not its features.
When writing your sales copy, it’s important to focus on the benefits of your product, not its features. After all, people don’t buy products based on what they can do, but rather on what they can gain from using them.
Your goal should be to make potential buyers interested in learning more about your product and its advantages over similar ones. This is where a strong hook comes in handy.
Once you’ve got their attention, list the product’s features and explain how each one improves consumers’ lives. But always focus on what buyers will get from using your product, not what it can do for them.
6. End with a clear, compelling call to action.
When writing your sales copy, end with a clear, compelling call to action. This will encourage your audience to take the next step and buy your product or service.
Use strong call-to-action phrases to make it easy for potential buyers to identify what you want them to do. Phrases such as “sign up now,” “register today,” and “get started today” are examples of effective calls to action.
In addition, make sure that your purpose for writing the sales copy is clear but not always explicit. Don’t confuse readers about what you want them to do; be upfront and tell them directly.
If you give your audience a reason for taking immediate action, they’re more likely to do so than if you wait until later. The average consumer is less likely to buy a product now than later because they procrastinate; unless you give them an excuse for acting now, the purchase decision will most likely be postponed.
So don’t let hesitation get in the way of conversion! Help readers take the next step by providing a clear call to action at the end of your copywriting
Sales Copy Examples
Less stilted ways to say ‘thank you for your understanding’
- Thank you for your understanding.
- Your cooperation is much appreciated.
- We appreciate your patience as we work through this.
- We understand that this may be frustrating for you.
10 effective ways to say, “Looking forward to hearing from you”
When you’re emailing a potential customer, it’s important to close with a phrase that expresses your excitement about hearing from them. Here are 10 phrases you can use:
- I look forward to hearing from you soon.
- I hope to hear from you soon.
- I’m excited to hear from you soon.
- I’m anxious to hear from you soon.
- Can’t wait to hear from you!
- Looking forward to your reply!
- Waiting for your response with bated breath!
- Eagerly awaiting your reply!
- Pining for your reply!
- In anticipation of hearing from you soon!
Why you should be delivering value-based stories
Regarding sales copy, stories are the most powerful tool in your arsenal. They can help you sell your product or service by tapping into your audience’s emotions.
Apple is a great example of this. Their story about how the earphones were tested and what they found is more memorable for consumers than simply stating that their earphones are stable and provide great sound quality. This story has a clear visualization-the listener can visualize how stable the final prototype is in people’s ears.
Stories are fascinating, and when used correctly, they can be extremely persuasive. Use them to your advantage if you want to improve your sales results.
The 5 keys to writing persuasive sales copy
There’s no question that persuasive sales copy is one of the most important skills you can learn as a marketer. After all, if you can’t get people to buy what you’re selling, you will not be very successful.
But writing great copy isn’t easy – it requires a healthy dose of editing and refinement to produce an engaging, credible, concise piece. Fortunately, you can follow some basic guidelines to help get you started. Here are five keys to writing persuasive sales copy:
1) Know your audience
Before you even start writing, take some time to understand your target audience and what they want or need. This will help you focus your efforts and create content that speaks directly to their needs and desires.
2) Write in an engaging style
Your readers are likelier to stick around if your copy is interesting and engaging. So make sure to use strong verbs, vivid adjectives, and interesting anecdotes whenever possible.
3) Be clear and concise
Don’t try to cram too much information into one sentence or paragraph – keep things clear and concise for easy digestion. Remember: the goal is to persuade people to take action, not educate them on every detail of your product or service.
4) Use credible sources
When possible, back up your claims with credible sources like studies, expert opinions, or customer testimonials. This will help to establish trust and credibility with your readers.
5) Make it easy to take action
Your call to action should be clear and easy to follow. Don’t make people work hard to find out what you want them to do – just tell them straight out.
Best copywriting articles for beginners
If you want to improve your copywriting skills, you’ve come to the right place. This article will discuss some of the best resources for beginners who want to learn more about writing effective sales copy.
We’ll start by covering some general tips on how to write better sales copy, and then we’ll provide a list of some of the best articles and tutorials that are available online. Finally, we’ll conclude with a few words on how marketing storytelling can help you write better sales copy.
So if you’re ready to get started, let’s dive in!
When it comes to improving your copywriting skills, plenty of great resources are available online. In this article, we’ll highlight some of the best ones for beginners who want to learn more about writing effective sales letters and other promotional materials.
Once you’ve a basic understanding of what makes good sales copy, it’s time to start learning from the experts. Here are 21 of the best articles and tutorials that we’ve found:
This checklist is essential for any business owner who wants their content marketing strategy to succeed. It includes 25 essential elements that will make sure your content is engaging and persuasive.
In this article, you’ll learn the difference between features and benefits and how to use them to your advantage when writing sales copy.
This article covers seven essential tactics that you can steal from Seth Godin to help improve your sales copywriting skills.
In this tutorial, you’ll learn how to write a powerful headline for your content marketing efforts.
Storytelling is a powerful tool that can be used in marketing campaigns to create magic and persuade customers. In this article, you’ll learn tips on how to use storytelling to write better sales copy.
Sales copy vs web copy: what’s the difference?
When it comes to writing copy, there are two main types: sales and web. Sales copy is designed to get people to buy something, while web copy focuses on delivering information to website visitors.
Web copywriting is about enticing people to take action- whether filling out a form or buying something. It’s important to focus on the needs of your target audience and create persuasive content that speaks directly to them.
There is no “perfect” length for a sales page, but some products need more information than others. The type of product, price point, and trial or no-trial options will impact the amount of information needed on a sales page.
A 61-point checklist can be helpful when diving into building your website so that you don’t miss any important content failures like 404s and spelling errors. Remember that good web design isn’t just about looks- it’s also important that your site functions properly!
Sales copywriting is all about getting people to buy something. It’s important to focus on what the customer wants and needs, and create an offer they can’t refuse. You’ll also want to ensure your page has a strong call-to-action (CTA) so visitors know what to do next.
When it comes to writing copy, there are two main types: sales and web. Sales copy is designed to get people to buy something, while web copy focuses on delivering information to website visitors.
Dive deeper into persuasive copywriting techniques
In order to produce persuasive content, writers need to understand the different techniques that can be used. In this article, we will explore three ways to use emotion in order to increase sales.
When using emotions in copywriting, it is important to consider the audience’s needs. Some readers may respond better to certain types of emotional appeals than others. For example, some people may be more likely to buy a product if they feel they are helping others. Others may be more persuaded by an emotional appeal that focuses on making them feel happy or excited about what they buy.
It is also important for writers to remember that using facts and emotions together can be very effective when persuading readers. When combined correctly, both elements can create a powerful effect that encourages people to want more information without explicitly asking them to by offering them desirable products or services.
Finally, writers must develop their voice and style when creating persuasive content. This helps ensure that readers will recognize and trust the writer’s opinions and recommendations. A good rule of thumb is that numbers in writing should be small, like “three” instead of “3.”
What is conversion copywriting?
Conversion copywriting is a sort of persuasive writing that tries to persuade a reader to take a specific action, typically the purchase of a product or service. Conversion copy focuses writing on a single goal of getting the reader to perform a single action or next step right now.
Why use a conversion copywriter over an SEO content writer?
Regarding website content, there are two main types: conversion copywriting and SEO content. Conversion copywriting is more specific to the needs of your buyer and audience. It uses triggers and the “who clicked” result from Google’s keyword search data to create a more focused sales pitch. Conversion Copywriting is more focused on sales than SEO content, which drives traffic for a website but doesn’t guarantee conversion rates. Because of this, writers will ensure that SEO and sales copy don’t overlap to get the most out of both strategies.
When to hire a sales copywriter
Sales copywriting uses persuasive writing to get people to buy a product or service. It’s a specialized form of copywriting used to create compelling ad headlines, landing pages, email campaigns, and social media posts.
When you’re ready to start converting traffic into leads or sales, it’s time to hire a conversion copywriter. This type of writer has expertise in using persuasive language to move people down the funnel.
You may want to consider hiring a conversion copywriter if you’re seeing lower-than-average conversion rates on your website or struggling with generating leads from your ads and social media posts.
What types of projects conversion copywriters can undertake
If the focus is on sales rather than SEO, a company should hire a sales copywriter who is an absolute superstar at the type of copy you require.
A sales and conversion copywriter can do many types of projects. They can specialize in a particular type of conversion (such as website conversions, lead generation, or email marketing) but can also take on other projects.
Some companies may need help with their entire marketing campaign, from developing a strategy to creating the ad copy and designing the landing page. In this case, they would search for a skilled conversion copywriter by doing a Google search for the type of project they want to complete.
The success of any marketing campaign depends on a copywriter’s ability to write converting sales copy. This means understanding what motivates buyers and using persuasive language to convince them to buy. The process should involve market research, writing, and including calls to action that entice users to buy.
Typically, a company can identify a professional conversion copywriter by conducting a quick Google search for the copy format they require.
However, some projects are so specific that it can be difficult to locate a copywriter who fits the brand. Instead of a writing skillset, you might utilize a general copywriter and inquire whether they have experience in a certain field.
This is especially true when finding authors in the technical or medical fields.
Remember that the skill of a copywriter to write converting sales copy is critical to the success of any marketing campaign.
Conducting market research, writing copy that resonates with a specific persona, and providing calls-to-action that attract consumers to buy should all be part of the sales copywriter’s process.
Conversion copywriting can be used in many different ways and platforms. It might involve creating an enticing headline for an email campaign, writing persuasive social media posts, or drafting an attention-grabbing blog article.
Whether you use it or what form it takes, conversion copywriting is about getting people to take action.
High-converting copy doesn’t have to be complicated
Copywriting can be tricky, but it doesn’t have to be complicated. If you focus on understanding the conversation in your customer’s heads and how you can help them achieve their goals using your product or service, you’re already well on your way to creating a high-converting copy.
To measure the persuasive power of each element in your sales copy, use this guide by Copyhackers. It includes everything from how to write a catchy lead that gets the reader interested to using words and phrases to make your copy more readable for skim reading. And remember: benefits should always be the focus of your content, not features!
High-converting copy doesn’t have to be complicated – keep it simple, and you’ll be able to capture attention and keep readers engaged with your message. Social proof is also important because it gives readers confidence that they can trust you and buy what you sell – as others have done before them. So make sure to include plenty of testimonials and social media badges throughout your website and sales materials!
The complete guide to writing better marketing emails
Copywriting is one of the most important aspects of marketing, but it’s also one of the hardest skills to master. After all, you’re not just writing for the sake of writing; you’re trying to persuade people to buy your product or service.
That’s why it’s so important to learn as much as you can about copywriting, and that’s where this guide comes in. I’ll teach you everything you need to know about creating persuasive marketing emails that get results.
But first, let me ask you a question: who is your target audience?
If you don’t know your target audience, it will be very difficult (if not impossible) to write effective copy. You need to understand what makes them tick, their pain points, and how your product or service can help them solve their problems or make their lives easier.
Once you know your target audience inside and out, it becomes much easier to write seductive marketing emails that resonate with them deeply. So let’s get started!
6 tips for writing the perfect LinkedIn cold outreach message
When reaching out to potential leads on LinkedIn, it’s important to make your message personal, interesting, and engaging. Here are a few tips for writing the perfect cold outreach message:
1. Start with a summary that gives people an idea of how long they should read through before deciding whether or not they want to follow up with you.
2. Make sure you include the keywords for each of your messages as well as linking out to a source where people can find more information about them–like their website.
3. Use high-quality images with captions and descriptions!
4. Include a call-to-action at the end of your message.
5. The best time to reach out on LinkedIn is ……..
6. Pronouns can make readers yawn, but these mistakes are easily avoided with a little editing!
How to write SEO content that ranks on search engines
How to use pattern interrupt to boost sales
Pattern interrupts are an effective way to get someone’s attention.
They can be used in advertising, public speaking, or any other situation where you want someone to pay attention to you.
There are three basic types of pattern interrupts:
Visual interruption: Something that breaks the visual continuity of what a person is seeing.
Auditory interruption: Something that breaks the auditory continuity of what a person is hearing.
Kinesthetic interruption: Something that disrupts the physical state of a person (e.g., making them jump).
High-conversion landing pages: The breakdown
When you’re looking to increase conversions, it’s important to have a high-conversion landing page. A high-conversion landing page is one that has been specifically designed for the task of converting traffic into leads or sales.
There are many different techniques that can be used to create a high-conversion landing page. One of the most important is using copywriting techniques that are designed to sell, such as call-to-action (CTA) buttons and catchy headlines.
Copywriting for search engines requires keywords, calls-to-action, and targeting different audiences with different messages. It’s important to know how a particular copy is written before you start writing it; otherwise, you might not get the desired results from your efforts.
On-page optimization is another facet of SEO that should be considered when creating content for search engines. This includes elements such as title tags, meta descriptions, header tags, and more.
1. Write an Eye-Grabbing Lead
When you’re writing your lead, it’s important to remember that you want to hold your reader’s attention. You don’t have long to make an impression, so your lead needs to be interesting and engaging. It should also include the benefit of your product or service, not just the headline.
For example, consider this lead from Seth Godin: “Your lead is what keeps readers interested in your sales copy.” This is a great way to hook readers and get them interested in learning more about what you have to offer. The rest of the paragraph goes on to explain how good leads are essential for keeping people’s attention focused on your content.
Another way to write an eye-grabbing lead is by using a story. This approach can be very effective because people love stories! They’re interesting and engaging, and they help readers learn more about who you are as a writer and as a person. Plus, they can help illustrate the benefits of your product or service in a relatable way.
Don’t forget that leads need to include the benefit of your product or service in their lead, not just their headline. If you focus on creating an interesting and compelling lead, you’ll be well on your way to writing an effective sales letter that will keep readers interested until the very end.
2. Format Your Copy For Skimming
When you format your copy for skimming, you make it easier for people to get the main points quickly. This is done by using short sentences and paragraphs, as well as lists instead of long blocks of text. You can also use transition lines to keep readers scrolling down the page.
Bulleted lists are especially effective when there’s a lot of information to present or it’s dense in terms of information density. They allow readers to focus on the main points and get more out of them by giving them fewer distractions.
3. Focus on Benefits Over Features
When you’re selling a product or service, it’s important to remember that people don’t buy things for their features but instead purchase them for the specific benefits they’ll get. Make sure your features are turned into benefits and keep the number of features to a minimum so that you can focus on benefits instead. When you list your features, include an “and” between them and the corresponding benefits so that readers know you’re referring to both when they read this passage.
4. Test Long-Form Sales Copy
Long-form copy is sales copy that’s longer than a few hundred words. It can be 2,000 words or more, and it’s designed to convert website visitors into customers.
In online sales, long-form copy is often seen as the holy grail. If you can get people to read your entire page, you’re likely to make more sales. But this isn’t always easy. Too many words can cause people to leave a website or not read it all the way through.
That’s why it’s important to test long-form sales copy before rolling it out on your website. Not every product is a good fit for long-form sales pages, and you may need to experiment with different lengths before finding what works best for you.
5. Use Compelling Language
When you’re writing your copy, you want to make sure that it’s compelling. That means using language that engages the reader and pulls them in. You don’t want to talk AT them, but rather talk TO them in a conversational tone.
Remember, different types of content require different tones. Some pieces will need a more sales-pitchy tone, while others can get away with a lighter touch. But no matter what, always be sure to use language that is engaging and interesting.
If you can manage to do that, you’ll be well on your way to creating successful marketing content!
6. Add Effective Social Proof
When you’re looking to buy a product or service, it’s important to look at what others have thought about it. This is where social proof comes in–it’s the idea that people will make decisions based on the actions of others. When it comes to testimonials, you want to focus on featuring customers rather than experts. Why? Because your target customer can relate more to someone like them than an expert.
This “features > benefits” rule also applies when it comes to testimonials. Showing off how great your product is might seem like a good idea, but potential customers are more likely to be swayed by real-life examples of how your product has made a difference. So, focus on giving quotes from happy customers that talk about how they’ve benefited from using your product or service.
Social proof can also be used in other ways on your website. You can, for example, describe a product using phrases like “most popular,” “most loved,” or “most recommended.” This will show potential customers that there is already interest in what you’re selling and give them another reason to trust your brand.
7. Highlight Common Objections
There are always going to be objections to a product or idea. It’s important that you address these concerns head-on and provide potential solutions to them. FAQ pages can be a great way to do this, or you can simply choose to ignore them altogether. The benefit of a good landing page is that it offers the reader something in return for their time. This could be anything from access to exclusive resources to getting them interested in reading more about your product or service.
One of the most important things when it comes to sales copy is giving the reader an offer they can’t refuse. Making sure your headline is attention-grabbing and highlights strong benefits is one way of doing this. Customer research led to the ideas in this passage, so you know they’re tried and tested! These are customer objections that have been repeated time and time again, so addressing them using this rhetorical method will help get your point across effectively. And finally, don’t forget to stress the importance of a good headline! It’s one of the most important elements of any page on your site.”
8. Use a Super Clear Call To Action
When writing your call to action, it’s important to make sure it’s super clear. After all, you want your reader to do something!
Make sure your CTA is specific and stands out from the rest of the text. Use a different color or font size to really make it stand out. And be sure to tell your reader what to do next–sell them on the idea of learning more about your product, not necessarily buying it right away.
Apple does a great job with its website design–the call to action stands out among all of the other text on the page. They use clear links and bold colors, as well as small arrows and wording that encourages people to learn more about their products before making a purchase decision.
The other calls-to-action on the page don’t stand out as much, but they are accompanied by text which sells each option in detail. This helps overcome any objections a potential customer might have before deciding whether or not to buy.
Focus on increasing the readability of your text by using larger font sizes and reducing line length. And if you can include images or videos in order to boost sales, even better!
Your copy should show readers that you care about them and explain what your product can do for them. Let them imagine what it’s like to use the product and overcome their objections.
When you’re done writing your copy, proofread it for any errors. Typos can be a huge turnoff for potential customers!
9. Use Simple Words and Phrases
When you’re writing copy, it’s important to use simple language. This will help you connect with your audience and persuade them to take action. Avoid using industry jargon, even if you’re writing for domain experts in your field. Use straightforward terms like “traffic” and “revenue.”
Simplicity is key when it comes to language. By avoiding complex words and phrases, you’ll be able to connect with your audience more easily and persuade them to take action.
Bonus #1: Include a Risk Reversal
When you’re looking to increase your sales, it’s important to remember one key thing: people don’t like risk. In fact, they hate it. And the more risk they think they’re taking on, the less likely they are to buy anything at all.
That’s why a good risk reversal can be so powerful. It’s a guarantee from the company that if the customer isn’t satisfied with the product, they can get their money back. This takes away some of the fear and uncertainty that people feel when making a purchase and makes them much more likely to take action.
It’s important to make sure your risk reversal is clear and concise and that it outlines exactly why your product has such a generous refund policy. The customer should also have to meet some stipulations in order for them to get their money back–usually outlined on the page itself.
Putting yourself in your customer’s shoes is always a good idea when creating any type of marketing material. And when it comes to risk reversals, understanding what makes someone feel comfortable is essential in getting those conversions rolling in!
Bonus #2: Write a “Last Chance” Section
Sales copy can be extremely effective when used correctly. However, as a business owner, you need to make sure that you are using the right approach for your customers. One tactic that you may find useful is called a “last chance” section.
This section is typically more direct than the rest of your page, and it still uses simple language and a conversational style. By this point in time, your reader has seen everything my product has to offer. They understand the benefits and now they want to take action immediately. It is time to make a decision on whether or not to try the product.
The guide includes many tips and advice for writing effective sales copy. However, remember that these techniques should be adapted to fit your specific needs and audience. With a little bit of effort, you can create an irresistible offer that will help increase sales for your business!
Putting your sales copy together
As you begin to write a product review or description think about your buyer. Consider how you can make his or her life easier, pleasurable or richer. Put an end to talking about features and specifications and instead turn them into enticing benefits that will seduce your reader to buy.
As marketers, bloggers and copywriters, we’re always looking for ways to differentiate our products, brands and copy. Putting copy together would be so much easier if there were some winning formula we could follow.
Now sure there is some science and psychology that can be employed to make your copy more effective and sure you could employ the tips above but at the end of the day it takes practice to make your copy better. Apply what you know has been proven to work over time, then test and experiment along the way.
It’s like learning to become a professional photographer. You are going to take a lot of photos that are duds, but over time the application of techniques, continuous improvement and experimenting will become second nature to you and show in the photos you take.
Applying yourself in much the same way, you’ll learn a lot about copywriting and visual storytelling in the process.
While Seth Godin can produce sales copy that entices buyers for something as mundane as duct tape, it doesn’t mean you can pull off something similar in your first attempt. Knowledge, science and tips alone will not allow you to produce what Seth has in the one go. It will take time, consistent effort and the desire to learn new skills to gain the experience that practice can provide.
Question: How are you going to use Seth’s tactics for your own sales copy? Leave a comment below and let me know.