A study with Inc and Vocus shows current trends with SMB’s using content marketing as part of their overall digital marketing initiatives. Most companies attributed the success of their content marketing to more sales and leads. Another key finding is that most companies only rate their current digital marketing strategies as being moderately successful at achieving business objectives.
You can view the infographic which summaries the details of the study below or find the study titled – The State of Digital Marketing for SMB’s here.
What are your thoughts on the priority of most SMB’s on sales instead of creating more opportunities to sell more. Is your business creating content to support the business by attracting and retaining customers or supporting the business model by derieving revenue from it? Let us know in the comments below along with your thoughts on the current state of SMB’s using content marketing.