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Now more than ever you need to understand and relate to your audience socially with social media tools and channels. Discover how to do so with proven strategies and techniques from successful entrepreneurs and practitioners.

By Vinay Koshy

LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate

LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate

In this episode, Tyron Giuliani, a serial entrepreneur (and a coach to professionals, business owners and entrepreneurs, engaging in B2B, on how to transform their LinkedIn™ into a non-stop, business lead generating tool.) shares his perspective on crafting and using LinkedIn messages to connect with your future customers. Insights he shares include:

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Filed Under: Business growth, Podcast, Sales, Social Media Tagged With: business development, LinkedIn business marketing, LinkedIn Strategy, Tyron Giuliani

By Vinay Koshy

What is a Social Media Influencer and How They Help Propel Growth

What is a Social Media Influencer and How They Help Propel Growth

In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include:

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Filed Under: Content Marketing, Podcast, Social Media, Strategy Tagged With: Influencer Marketing, Tom Augenthaler

By Vinay Koshy

How Foundr built a recognized brand to millions of entrepreneurs in 2.5 years (Part 2)

How Foundr built a recognized brand to millions of entrepreneurs in 2.5 years (Part 2)

The founder of Foundr magazine, Nathan Chan continues on from where he left off (see Part 1) to share lessons learned including:

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Filed Under: Content Marketing, Social Media Tagged With: content marketing, content publishing, Foundr magazine

By Vinay Koshy

How Foundr built a recognized brand to millions of entrepreneurs in 2.5 years (Part 1)

How Foundr built a recognized brand to millions of entrepreneurs in 2.5 years (Part 1)

Nathan Chan, the founder of Foundr Magazine, shares how he started Foundr as a self-funded venture in March 2013 as a digital magazine, while working a full-time job in IT. His initial intention was to operate this as a side project that would cover the operating costs and then replace his income. It took him about a year to get there. Since then, Foundr has grown by leaps and bounds.

During the course of the interview (read part 2 of the interview here) he reveals to us..

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Filed Under: Content Marketing, Social Media Tagged With: content marketing, content publishing

By Vinay Koshy

How to Boost Lead Generation on LinkedIn With Neuroscience

How to Boost Lead Generation on LinkedIn With Neuroscience

In this episode, Marko Pavicic shares how he uses a scientific process that integrates neuroscience and LinkedIn to help video agencies scale and become seven-figure businesses. He also shares how you can build a predictable yet consistent flow of leads and clients with $0 in ad spend. Insights he shares include:

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Filed Under: Podcast, Sales, Social Media Tagged With: lead generation, Marko Pavicic, Neuroscience

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