In this episode, Andrea Fryrear, founder of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include:
How to approach agile marketing when starting out?
How is agile marketing any different from growth marketing?
How can agile marketing be applied in a B2B context
How to iterate and test with agile marketing
Can agile marketing be effectively used by smaller teams and individuals or just enterprise teams
What are the critical elements to ensure that the process works when using hybrid agile methodologies?
How to handle teams when using agile methodologies