While there is a lot of talk about content marketing and its effectiveness, 55% of organizations do not know what it looks like.
Discover the takeaways for B2B content marketers to be more successful with their marketing strategies.
Thanks to the Content Marketing Institute and MarketingProfs, a new report covering the latest trends in B2B content marketing has been published. From documented content strategies vs no content strategy, to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers with their content marketing direction. It’s easy […]
Getting businesses to your website is only a quarter of the challenge, because only 25% of leads are ready to buy at the present time. Despite this figure, traffic is listed as the number one way that B2B marketers use to measure the success of a content marketing campaign. (Image credit: Flickr) What does it […]