Getting businesses to your website is only a quarter of the challenge, because only 25% of leads are ready to buy at the present time. Despite this figure, traffic is listed as the number one way that B2B marketers use to measure the success of a content marketing campaign. (Image credit: Flickr) What does it […]
In the 2012 Social Media Marketing Industry Report, B2B marketers showed just as much of social media usage, including that of Facebook and cited the following benefits in building their crowd or fan base. (Image credit: Flickr) Over 56% of B2B marketers acquired new business partnerships through social media (compared to 45% of B2C marketers) […]