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Competitive edge

Discover how to create a competitive edge that drives revenue and creates predictable B2B success through the use of proven techniques.

By Vinay Koshy

Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

In these episode (a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy, a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include:

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Filed Under: Content Marketing, Customer experience, Podcast, Strategy Tagged With: competitive edge, Mark Edwards, Neil Cumming

By Vinay Koshy

How to Use Strategic Adaptability to Create a Competitive Advantage

How to Use Strategic Adaptability to Create a Competitive Advantage

In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include:

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Filed Under: Business growth, Content Marketing, Podcast, Strategy Tagged With: competitive edge, Melissa Schneider, product messaging framework, Strategic adaptability

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