I’m going to fill you in on something scary. For most people, content marketing does not work.
In this post, I’ll explain why and show you step by step how to create content that converts (i.e. content that drives opt-ins, leads, and revenue to your business).
Often referred to as the father of advertising, David Ogilvy was one of the most sought after advertising folk in his time.
It therefore makes sense to learn from Ogilvy and his successful advertising campaigns to glean lessons on how to persuade prospects, influence your audience and create memorable, evergreen content. Discover 30 timeless lessons by…
Does B2B content marketing work today? This compilation of content marketing statistics will help guide B2B marketers with their content marketing direction and strategy.
Content creation has a number of challenges from knowing what to create, creating content efficiently and being able to manage reputation and brand perceptions. In this #contentcatchup we cover it all starting with an ad that seems to be doing very well in terms of garnering views. Content Marketing Media This weeks viral video chart […]
Compelling content marketing is a lot like a good story no matter what form it takes – told in person, at an event, viewed on a TV screen at home or on your smartphone while waiting in the checkout line. A good story is able to draw you in with characters that you can identify […]