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By Vinay Koshy Leave a Comment

The Ultimate Guide to Creating Content That Converts

The Ultimate Guide to Creating Content That Converts

I’m going to fill you in on something scary. For most people, content marketing does not work.

In this post, I’ll explain why and show you step by step how to create content that converts (i.e. content that drives opt-ins, leads, and revenue to your business).

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Filed Under: Content Marketing, Conversion Tagged With: content creation, content marketing, content marketing strategy

By Vinay Koshy Leave a Comment

30 timeless lessons on creating killer content from one of the greatest business minds and copywriters: David Ogilvy

30 timeless lessons on creating killer content from one of the greatest business minds and copywriters: David Ogilvy

Often referred to as the father of advertising, David Ogilvy was one of the most sought after advertising folk in his time.

It therefore makes sense to learn from Ogilvy and his successful advertising campaigns to glean lessons on how to persuade prospects, influence your audience and create memorable, evergreen content. Discover 30 timeless lessons by…

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Filed Under: Advertising, Content Marketing Tagged With: content creation, copywriting

By Vinay Koshy Leave a Comment

100+ Powerful B2B Content Marketing Statistics You Need to Know in 2019

100+ Powerful B2B Content Marketing Statistics You Need to Know in 2019

Does B2B content marketing work today? This compilation of content marketing statistics will help guide B2B marketers with their content marketing direction and strategy.

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Filed Under: Content Marketing Tagged With: content creation, content marketing, content marketing statistics, content marketing strategy

By Vinay Koshy Leave a Comment

#ContentCatchup: Content Creation and Design Tips

#ContentCatchup: Content Creation and Design Tips

Content creation has a number of challenges from knowing what to create, creating content efficiently and being able to manage reputation and brand perceptions. In this #contentcatchup we cover it all starting with an ad that seems to be doing very well in terms of garnering views. Content Marketing Media This weeks viral video chart […]

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Filed Under: #ContentCatchup Tagged With: Brand, content creation, twitter

By Vinay Koshy Leave a Comment

#ContentCatchup: Creating Compelling Content Marketing

#ContentCatchup: Creating Compelling Content Marketing

Compelling content marketing is a lot like a good story no matter what form it takes – told in person, at an event, viewed on a TV screen at home or on your smartphone while waiting in the checkout line. A good story is able to draw you in with characters that you can identify […]

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Filed Under: #ContentCatchup Tagged With: Compelling Content Marketing, content creation

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