Content creation has a number of challenges from knowing what to create, creating content efficiently and being able to manage reputation and brand perceptions. In this #contentcatchup we cover it all starting with an ad that seems to be doing very well in terms of garnering views. Content Marketing Media This weeks viral video chart […]
Compelling content marketing is a lot like a good story no matter what form it takes – told in person, at an event, viewed on a TV screen at home or on your smartphone while waiting in the checkout line. A good story is able to draw you in with characters that you can identify […]
Branded content and content in general are being consumed by people at all hours of the day, however it may not always be the best time to post certain types of content. How well do you know your audience and their engagement levels at different times of the day? According to a Forrestor.com study – […]
Creating killer content used to be a time consuming affair that also required a lot of equipment if you were out in the field. However thanks to bloggers and technology, even journalists can create content on their iPhone’s. Creating killer content with text, video and audio is all possible with today’s smartphones. (Image credit: Flickr) […]
When it comes to marketing and attempting to build thriving online audiences the general advise is to put yourself out there. For introverts that can seem to go against the grain of their nature. In a western extrovert favoring culture your wariness of putting yourself out there can be seen as not having the confidence […]