Content marketing starts with creating the right content. Discover how successful entrepreneurs and practitioners create predictable results with their content marketing creation processes.
Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.
In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include:
At WP Curve we produced a lot of content. While some posts are unexpected hits, others can be big flops. Over time, we have identified the elements of our most engaging content. In this post, we’ll share the examples from our best posts and some tips on how you can use them in your own business.
With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case you are wondering what Vine is, it is a means by which users can upload 6 second videos on to Twitter. In fact Twitter has […]
Is content marketing just a marketing fad or something that will stand the test of time? It was said that in this current Information Age, a company is either an online company or not a company at all. This means that every company’s marketing division has to go online, but is just having an official […]
Ricoh’s content marketing approach has met with great success according to Sandra Zoratti, VP of marketing for the company. (Image credit: Wikipedia) She says content marketing, to us, is an approach to help us better understand and engage with customers and prospects. The content marketing approach is very much focused around industry verticals and the […]