With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case you are wondering what Vine is, it is a means by which users can upload 6 second videos on to Twitter. In fact Twitter has […]
Is content marketing just a marketing fad or something that will stand the test of time? It was said that in this current Information Age, a company is either an online company or not a company at all. This means that every company’s marketing division has to go online, but is just having an official […]
Ricoh’s content marketing approach has met with great success according to Sandra Zoratti, VP of marketing for the company. (Image credit: Wikipedia) She says content marketing, to us, is an approach to help us better understand and engage with customers and prospects. The content marketing approach is very much focused around industry verticals and the […]
Coca-Cola has many content marketing lessons for just about any company. They have for a long time been a leader in content marketing. As a testament to their success is the fact that they have also adapted very well to a changing media landscape. But perhaps more importantly is the fact that they have adapted […]
Red Bull’s involvement with extreme content marketing has made it the go to site for all things extreme sports and some amazing physical feats. while the company prefers not to talk about its content marketing strategies, James O’Brien spent time trying to pull back the covers on Red Bull’s content marketing. (Image credit: Flickr) […]