Does B2B content marketing work today? This compilation of content marketing statistics will help guide B2B marketers with their content marketing direction and strategy.
There is a lot being said about content marketing being the new SEO, however content marketing has been around since before SEO. That said as much as people may like you to believe that content marketing is going to fix your Penguin 2.0 and all other Google algorithm updates, that is unlikely to be the […]
With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case you are wondering what Vine is, it is a means by which users can upload 6 second videos on to Twitter. In fact Twitter has […]
How can content marketing and stories possibly help your business grow? Its like a gift to your audience when you produce high quality content. A gift that gets the attention of your audience, builds awareness and gets them looking forward to more. Below Steve Jobs, Michael Stelzner and David Meerman Scott provide insights on how […]
Newsjacking is becoming a common way for brands to jump on current news trends and gain exposure and traction amongst their audience. According to Mannix Marketing Inc, newsjacking is the practice of capitalizing on the popularity of a news story to boost traffic to your own blog or website. Here are a few examples that […]