In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include:
You already know what lead nurturing is, what purposes it is used for, and how it helps the businesses. You are also aware of automation, drip campaigns and the profit they can bring to your business.
In this article, we answer the main question ‘How can I use email Drip Campaigns to nurture my leads and customers with a tool like Snov.io?’
Getting businesses to your website is only a quarter of the challenge, because only 25% of leads are ready to buy at the present time. Despite this figure, traffic is listed as the number one way that B2B marketers use to measure the success of a content marketing campaign. (Image credit: Flickr) What does it […]