In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach.
He shares how to address 3 key challenges most B2B companies face in building better relationships with customers and future customers:
How to effectively build the know, like and trust factor while being focused on business objectives.
How to persuade with psychology and influence.
How to best use video for interactive exchanges and in relating your brand story.