Social media according to the GlobalWeb Index study is alive, well and growing. Here are key aspects of the report.
Facebook maintains its place as the most popular social platform globally with 62% active usage ratio. Twitter shows an active usage ratio of 49% compared to that of Google+ which stands at 44%;
Pinterest is the fastest growing social platform globally with its active user base growing by 88% year on year in Q2 2013.
Google+ is the second most popular social platform in terms of active usage, registering an estimated 318 million users worldwide.
Facebook account penetration in many emerging markets is over 80% among internet users;
Usage of social media as a whole is growing fastest among the 35 to 44 year old demographic with usage of Google+ by the age group increasing by over 200% year on year in Q2 2013;
To ignore social media in building a profitable and thriving audience would be like sticking your head in the sand. At SproutWorth you can:
Learn the science behind social media engagement
How to use social media to understand and relate to your audience
Build a thriving and profitable audience with social media
How to be more productive on social media and get sharp insights with social media tools and channels
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You have put in the hard work to get your content published and if you are like most people will share it across your social media channels. But, is just sharing your posts the best way to get the most traction on social media given the work you have put into creating content?
Wouldn’t it be better if you could increase your visibility and create engagement with your audience regardless of whether you use paid or organic means?
Social media continues to increasingly embed itself in our lives. Are you interested in using social media to grow your audience and generate a positive ROI on social media marketing?
If so, only by understanding the scope and breadth of social media use can we be in a position to harness its potential. And in doing so be better prepared as businesses and marketers to meet our audiences where they are at.
So let’s look at some social media facts and emerging trends.
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