Visual Marketing, Content Marketing Strategy
Social media according to the GlobalWeb Index study is alive, well and growing. Here are key aspects of the report.
Facebook maintains its place as the most popular social platform globally with 62% active usage ratio. Twitter shows an active usage ratio of 49% compared to that of Google+ which stands at 44%;
Pinterest is the fastest growing social platform globally with its active user base growing by 88% year on year in Q2 2013.
Google+ is the second most popular social platform in terms of active usage, registering an estimated 318 million users worldwide.
Facebook account penetration in many emerging markets is over 80% among internet users;
Usage of social media as a whole is growing fastest among the 35 to 44 year old demographic with usage of Google+ by the age group increasing by over 200% year on year in Q2 2013;
To ignore social media in building a profitable and thriving audience would be like sticking your head in the sand. At SproutWorth you can:
Learn the science behind social media engagement
How to use social media to understand and relate to your audience
Build a thriving and profitable audience with social media
How to be more productive on social media and get sharp insights with social media tools and channels
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You have put in the hard work to get your content published and if you are like most people will share it across your social media channels. But, is just sharing your posts the best way to get the most traction on social media given the work you have put into creating content?
Wouldn’t it be better if you could increase your visibility and create engagement with your audience regardless of whether you use paid or organic means?
Social media continues to increasingly embed itself in our lives. Are you interested in using social media to grow your audience and generate a positive ROI on social media marketing?
If so, only by understanding the scope and breadth of social media use can we be in a position to harness its potential. And in doing so be better prepared as businesses and marketers to meet our audiences where they are at.
So let’s look at some social media facts and emerging trends.
Content marketing customer engagement is crucial for any business. Imagine a business without any customer engagement at all and you know that it will go bankrupt in a short period of time. So it is important to keep your prospects and customers engaged. However a content marketing strategy is not about producing content that you […]
Chances are that if you are in business then you consider Facebook to be a significant social media network. In fact according to the “social media marketing industry report”, for most businesses it is a key channel. But wouldn’t you love to know more about how people use the social network? The folk at Global […]
Content Marketing Media Creating compelling visual content marketing can be a challenge. However it there are a number of ways in which businesses even from non visual or boring industries can create compelling visual content. To get some inspiration we start by looking at the video content that Turkish Airlines have been publishing of late. […]