Social media according to the GlobalWeb Index study is alive, well and growing. Here are key aspects of the report.
Facebook maintains its place as the most popular social platform globally with 62% active usage ratio. Twitter shows an active usage ratio of 49% compared to that of Google+ which stands at 44%;
Pinterest is the fastest growing social platform globally with its active user base growing by 88% year on year in Q2 2013.
Google+ is the second most popular social platform in terms of active usage, registering an estimated 318 million users worldwide.
Facebook account penetration in many emerging markets is over 80% among internet users;
Usage of social media as a whole is growing fastest among the 35 to 44 year old demographic with usage of Google+ by the age group increasing by over 200% year on year in Q2 2013;
To ignore social media in building a profitable and thriving audience would be like sticking your head in the sand. At SproutWorth you can:
Learn the science behind social media engagement
How to use social media to understand and relate to your audience
Build a thriving and profitable audience with social media
How to be more productive on social media and get sharp insights with social media tools and channels
To stay in the loop and get the latest content, don't forget to sign up for your email updates.
As the new year begins there have been a lot of reflections on the past year and lessons to learn. Perhaps with the increasing trends towards a preference for visual marketing and visual social media there are a number of takeaways and lessons to learn. Kevan Lee, Maria Ignatova, Demian Farnsworth among others show us […]
Westjet continues the “Spirit of Giving” theme this year with another video that is rapidly rising the viral video charts. Discover if Vimeo is actually better than YouTube for marketers. Discover the best of visual content strategies that make it easy for you to make your content stand out. Brian Honigman, Ann Handley, Peg Fitzpatrick […]
Discover how visual content marketing can revive your marketing strategy. 65 tips to revive your tired old marketing.
Are you struggling to build your subscriber list? Is this the case despite focusing on the needs of your audience persona, asking the one question that will gain you a loyal following and placing email sign up forms in the best possible locations on your site? Chances are that you are unknowingly making a […]