In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include:
The power of storytelling has long been recognized to be a persuasive tool. But, can you use it to drive business growth?
Discover how can you use the power of storytelling to increase online conversions and drive a positive ROI?
Have you heard marketers proclaim that content is king? However visual storytelling for business seems to be gaining momentum given the rise in popularity of social media platforms like Facebook, twitter, Instagram, pinterest, SlideShare and Vine. Consider this tweet with just 3 words. Sent on November 7, 2012 the tweet along with a photo received […]
Every year the Academy Awards draws a significant amount of media attention but what lessons on content marketing can we learn from them. The Academy Awards brings together talented actors and actresses and celebrates and praises their accomplishments. However only a few win the Oscars for their performances. (Image credit: Flickr) In many ways […]