He shares how to address 3 key challenges most B2B companies face in building better relationships with customers and future customers:
How to effectively build the know, like and trust factor while being focused on business objectives.
How to persuade with psychology and influence.
How to best use video for interactive exchanges and in relating your brand story.
Video content marketing has been used for quite sometime in the B2B space. However a recent study looks at the reasons why tech buyers turn to video. The IDG Research study called “The Echo Effect Study” looked into a lot of detail including demographics and purchase behavior after watching the videos. Demographically speaking B2B video […]
With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case you are wondering what Vine is, it is a means by which users can upload 6 second videos on to Twitter. In fact Twitter has […]
Video content marketing is becoming an almost indispensable part of content marketing with billions of videos being viewed every month across a number of different devices. Consumers now expect that video become part of the content they receive. To underscore the importance of video consider the following – Sixty percent of executives will watch a […]