In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books – Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include:
He shares how to address 3 key challenges most B2B companies face in building better relationships with customers and future customers:
How to effectively build the know, like and trust factor while being focused on business objectives.
How to persuade with psychology and influence.
How to best use video for interactive exchanges and in relating your brand story.
Video SEO Strategy for the most part is often relegated to SEO’s after the production work is done resulting in something of a disconnect with the overall goal and purpose of the videos. The reason being that SEO’s are forced to take a look at the created video (once completed), work out a goal that […]