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Do you know how to supercharge your visual marketing

Visual Marketing Strategies

The push for visual marketing with an emphasis on storytelling is only growing every day. Thanks to the increasing use of visual content on social media channels, the desire for relateable, shareable and eye catching visuals is gaining a lot of traction as an effective means of content marketing.

Why visual marketing is so important

Consider a few of the reasons behind this visual marketing phenomenon let alone the visceral reactions we often have to visual content:

  • 63% of social media is made up of images.
  • Almost half of the internet users have re-posted an image or video they found online
  • 54% of all internet users have created an original image or video and posted it online

The challenge however for those who are non-designers is in being able to use the different types of visual content to create something consistently that stays true to the brand, part of the overall content strategy and yet helps build an audience.

It can be quite difficult to stand out with visual content and so will need stronger visual marketing strategies.

A solution aside from your own creativity is in following and watching what works for others in your industry as well as in other industries. It can help you create content that increases engagement with your own audience.

Simple visual content marketing strategies that can supercharge your tired content

In this post, I share tried and tested visual marketing strategies that have worked well for a number of businesses to help revive your content marketing efforts. You get more details on each of the visual content strategies in this post. To view the infographic properly, please click on it.

Visual Marketing Strategies Infographic

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Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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Category: Content Marketing, Conversion, Social Media
Previous Post:contentcatchup#ContentCatchup: Visual Social Media Content and SEO Trends
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  1. 12 Visual Content Marketing Statistics You Need To Know says:
    September 24, 2019 at 5:43 am

    […] have already covered the case for creating visual content and visual marketing as well as some of the visual content marketing strategies. However, it is also important to know […]

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