In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing.
Some topics we discussed include:
- What is a personal brand and why personal branding is important
- The time that helped Xenia make a decision to invest in personal branding
- Considerations for building your personal brand
- Why most founders don’t invest in personal branding
- A good starting point for building out a personal brand that drives growth
- The importance of having a unified theme
- How to handle career pivots while building your personal brand
- How to create content with a purpose and the when to invest in content curation
- The importance of being consistent in your actions to match your personal branding
- How to define your unique selling point (USP) while unpacking what is your personal brand
- How to build out your thought leadership
- Metrics to watch and how to monitor the sentiment of your personal brand
- How best to handle negative feedback
- and much more
Links and resources mentioned
Connect with Xenia
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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