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What is a Personal Brand and How to Build a Personal Brand That Drives Growth

What is a Personal Brand and How to Build a Personal Brand That Drives Growth
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What is a Personal Brand and How to Build a Personal Brand That Drives Growth

In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing.

Some topics we discussed include:

  • What is a personal brand and why personal branding is important
  • The time that helped Xenia make a decision to invest in personal branding
  • Considerations for building your personal brand
  • Why most founders don’t invest in personal branding
  • A good starting point for building out a personal brand that drives growth
  • The importance of having a unified theme
  • How to handle career pivots while building your personal brand
  • How to create content with a purpose and the when to invest in content curation
  • The importance of being consistent in your actions to match your personal branding
  • How to define your unique selling point (USP) while unpacking what is your personal brand
  • How to build out your thought leadership
  • Metrics to watch and how to monitor the sentiment of your personal brand
  • How best to handle negative feedback
  • and much more

Links and resources mentioned

  • Planable
  • The Manifesto on Content Marketing Teams

Connect with Xenia

  • LinkedIn

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Vinay Koshy
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Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
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Filed Under: Business growth, Influencer marketing, Podcast, Strategy Tagged With: content marketing, Personal branding, Xenia Muntean

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

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Recent Posts

  • How The Purpose of Branding Powerfully Boosts Revenue
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  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate
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