In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing.

Some topics we discussed include:

What is a personal brand and why personal branding is important
The time that helped Xenia make a decision to invest in personal branding
Considerations for building your personal brand
Why most founders don’t invest in personal branding
A good starting point for building out a personal brand that drives growth
The importance of having a unified theme
How to handle career pivots while building your personal brand
How to create content with a purpose and the when to invest in content curation
The importance of being consistent in your actions to match your personal branding
How to define your unique selling point (USP) while unpacking what is your personal brand
How to build out your thought leadership
Metrics to watch and how to monitor the sentiment of your personal brand
How best to handle negative feedback
and much more

Links and resources mentioned

Connect with Xenia

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