What is Thought Leadership and How to Become a Thought Leader With Original Research

In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries.

Some topics we discussed include:

• What Is thought leadership?
• Are business leaders actively looking for thought leadership content
• Does thought leadership need a unique point of view before publishing
• When should you consider a thought leadership approach?
• What businesses could benefit from thought leadership content marketing
• Where should thought leadership come from within a business
• What are the benefits of thought leadership
• The problem with most B2B thought leadership strategies and why they fail
• How to create thought leadership content
• What is thought leadership with original research?
• Why original research provides a competitive advantage
• Why attitudinal research provides far more valuable insights
• Best ways to conduct and use attitudinal research with examples
• How to get thought leadership content out of subject matter experts
• How to best leverage the power of your thought leadership
• How to ensure your original research-backed thought leadership content will drive business objectives

Links and resources mentioned

• Learn more about what is thought leadership and its ROI based on original research conducted here
• Check out Audience Audit
• Check out Content Marketing Planning: How to Craft a Proven Yet Winning Content Strategy
• Check out Richard Branson Building Thought Leadership Profile
• Learn from Daniel Alfon – How to Use LinkedIn for Powerful Business Marketing Results
• Learn from Nicole Santer – How to Create a Thought Leadership Event That Actually Drives Growth
• Learn from Marti Sanchez – How to Become a Thought Leader That Quickly Boosts Your Company Growth
• Listen to my interview with Simone Vincenzi – How to Build a Personal Selling Process That Boosts Sales: 7 Steps
• Listen to my interview with Scott Schilling – 10 Powerful Servant Leadership Characteristics That Really Drives Sustainable Growth
• Get even more inspiration with Xenia Muntean – What is a Personal Brand and How to Build a Personal Brand That Drives Growth

Connect with Susan

• LinkedIn

Subscribe to & Review the Predictable B2B Success Podcast

Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!