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What is Thought Leadership and How to Become a Thought Leader With Original Research

What is Thought Leadership and How to Become a Thought Leader With Original Research
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What is Thought Leadership and How to Become a Thought Leader With Original Research

In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries.

Some topics we discussed include:

  • What Is thought leadership?
  • Are business leaders actively looking for thought leadership content
  • Does thought leadership need a unique point of view before publishing
  • When should you consider a thought leadership approach?
  • What businesses could benefit from thought leadership content marketing
  • Where should thought leadership come from within a business
  • What are the benefits of thought leadership
  • The problem with most B2B thought leadership strategies and why they fail
  • How to create thought leadership content
  • What is thought leadership with original research?
  • Why original research provides a competitive advantage
  • Why attitudinal research provides far more valuable insights
  • Best ways to conduct and use attitudinal research with examples
  • How to get thought leadership content out of subject matter experts
  • How to best leverage the power of your thought leadership
  • How to ensure your original research-backed thought leadership content will drive business objectives

Links and resources mentioned

  • Learn more about what is thought leadership and its ROI based on original research conducted here
  • Check out Audience Audit

Connect with Susan

  • LinkedIn

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Vinay Koshy
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Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
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Filed Under: Business growth, Content Marketing, Podcast Tagged With: original research, Susan Baier, thought leadership

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

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Recent Posts

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