What is Thought Leadership and How to Become a Thought Leader With Original Research

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In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries.

Some topics we discussed include:

• What Is thought leadership?
• Are business leaders actively looking for thought leadership content
• Does thought leadership need a unique point of view before publishing
• When should you consider a thought leadership approach?
• What businesses could benefit from thought leadership content marketing
• Where should thought leadership come from within a business
• What are the benefits of thought leadership
• The problem with most B2B thought leadership strategies and why they fail
• How to create thought leadership content
• What is thought leadership with original research?
• Why original research provides a competitive advantage
• Why attitudinal research provides far more valuable insights
• Best ways to conduct and use attitudinal research with examples
• How to get thought leadership content out of subject matter experts
• How to best leverage the power of your thought leadership
• How to ensure your original research-backed thought leadership content will drive business objectives

Links and resources mentioned

• Learn more about what is thought leadership and its ROI based on original research conducted here
• Check out Audience Audit
• Check out Content Marketing Planning: How to Craft a Proven Yet Winning Content Strategy
• Check out Richard Branson Building Thought Leadership Profile
• Learn from Daniel Alfon – How to Use LinkedIn for Powerful Business Marketing Results
• Learn from Nicole Santer – How to Create a Thought Leadership Event That Actually Drives Growth
• Learn from Marti Sanchez – How to Become a Thought Leader That Quickly Boosts Your Company Growth
• Listen to my interview with Simone Vincenzi – How to Build a Personal Selling Process That Boosts Sales: 7 Steps
• Listen to my interview with Scott Schilling – 10 Powerful Servant Leadership Characteristics That Really Drives Sustainable Growth
• Get even more inspiration with Xenia Muntean – What is a Personal Brand and How to Build a Personal Brand That Drives Growth

Connect with Susan

• LinkedIn

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