With 71% of small businesses saying they have never used Pintrest a question worth considering is why Pintrest could double your holiday sales.
First off you can primarily target women with Pintrest. However what has the potential to double your holiday sales is that it also sees conversion rates of upto 50% especially when it comes to top of funnel advertising.
In most people (that is nearly 7 in 10 online consumers) actually make a purchase once they have found an item of interest on Pintrest. The other reason Pintrest could double your holiday sales is that it has seen phenomenal growth since May of this year, with Traffic almost doubling.
An interesting fact is that pins which include prices get more likes than those that do not.
Check out the infographic below to look at a few ways in Pintrest could double your holiday sales by making it part of your overall online strategy.
Do you know of other ways in which Pintrest has been used successfully to drive traffic and sales to your website? If so let us know in the comments below.
Source
