B2B Content Strategy & Ghostwriting for Funded Tech CEOs | Sproutworth

Pipeline Authority for Funded B2B Tech

You’ve closed your funding round. Now you need the pipeline to match.

Enterprise buyers don’t sign with companies they just discovered — they sign with companies they’ve been learning from for months. Here’s how you close that gap.

Get My Free Strategy Call

“Hiring Vinay is a smart strategic move for any business wanting to grow revenue in the medium to longer term.”

— Dan Norris, Co-Founder, WPCurve (acquired by GoDaddy)

500+ podcast episodes  ·  ⭐ 5.0 on Apple Podcasts  ·  20+ years in B2B

You raised the round.
Now the pressure is real.

Your board wants metrics. Your sales team is grinding. But deals aren’t responding to cold outreach the way they used to — and your competitors keep getting the calls instead.

Our inbound is too thin — we’re living deal to deal
Prospects go quiet after the first call
We’re credible in the room but no one outside our network has heard of us
Sales cycles are killing our runway — 6 months to close a mid-market deal

More pipeline. Faster deals.
In your voice. Without taking a week of your time.

Warm Prospects Before the Sales Call
Your buyers arrive at your sales call already convinced.
A personalised email series that teaches your buyers exactly why your approach wins — and why you’re the right partner. Delivered to their inbox over 5–7 days.
Stay Visible When Buyers Go Dark
Stay front-of-mind with your most profitable prospects — without writing a word.
A weekly or fortnightly piece written in your voice, sent to your most valuable prospects. Keeps you visible during long sales cycles when buyers stop responding.
PR That Converts
Get featured in the publications your buyers read before they ever get on a call.
Earned media placements in B2B tech publications, podcasts, and industry newsletters. Your buyers Google you — this is what they find.

Three steps. No mystery.

1
Week 1
45-minute strategy session

We map your buyer journey, your content gaps, and your biggest pipeline lever. You leave with something useful whether or not we work together.

2
Weeks 2–8
We write. You approve.

You review and approve every piece before it goes out. Your voice, your ideas — we do the writing.

3
Month 3+
Your content starts doing the selling.

Most clients see early traction in weeks 4–6. Compounding kicks in at month 3. By month 6, your content pipeline is doing the work your sales team can’t.

Not a content agency. A revenue partner.

500+ CEO conversations. One focus: what actually builds pipeline.

Vinay Koshy has spent 20+ years in B2B — as a strategist, ghostwriter, and the host of Predictable B2B Success. Every engagement is built around one question: how does this content create pipeline?

Every engagement is personal. You work directly with Vinay — no account managers, no writers who’ve never sold to your buyer.

Our engagements are built for funded B2B tech companies serious about building pipeline — not trying everything and hoping something sticks.
Vinay Koshy — Sproutworth founder

Vinay Koshy, Founder of Sproutworth

Common Questions

Pipeline authority is the state where your ideal buyers already trust your expertise before they ever get on a sales call. For funded B2B tech companies, this matters because enterprise buyers don’t sign with companies they just discovered — they sign with companies they’ve been learning from for months. Sproutworth builds this through ghostwritten content — email courses, newsletters, and digital PR — that keeps you visible and credible during the 3–9 month B2B sales cycle.

Sproutworth follows a three-step process. Week 1: a 45-minute strategy session where we map your buyer journey, content gaps, and biggest pipeline lever. Weeks 2–8: writing and iteration — you review and approve every piece in your voice before it goes out. Month 3+: your content starts generating consistent inbound pipeline. Every engagement is personal — you work directly with Vinay Koshy, not an account manager or junior writer.

Sproutworth works exclusively with funded B2B tech companies — seed through Series C — where the CEO or founder is the primary growth driver. If your sales cycles are 6+ months, cold outreach has plateaued, and you’re credible in the room but invisible outside your network, this is built for you.

Most clients see early traction — warmer inbound conversations and faster prospect responses — in weeks 4–6. Compounding pipeline typically kicks in at month 3, as your content builds a body of work buyers encounter before the first call. By month 6, many clients have replaced cold outreach as their primary lead source with consistent inbound pipeline from content.

AEO — Answer Engine Optimization — is a content strategy that ensures your brand appears as the authoritative answer when your buyers search AI tools like ChatGPT, Perplexity, or Google AI Overview. For funded B2B tech companies, this means creating structured, expert content that directly addresses the questions your buyers ask AI assistants — so your brand is the answer they receive, not a competitor’s.

Every week without a content pipeline is a week your competitor gets the deal instead. Take the free 2-min assessment →

Ready to build your pipeline?

Get My Free Strategy Call