The world has two types of people — the Inclined and the Disinclined.
According to the dictionary, the Inclined are – favorably disposed towards or willing to do something.
The Disinclined are – unwilling or reluctant – not willing to do something.
The Inclined are proactive and eager in their sales and business development approach. They actively seek opportunities to get closer to their customers, are willing to engage with potential clients, and take the initiative to explore new markets and channels for revenue growth.
The Disinclined exhibit reluctance when it comes to sales and business development. They refrain from outreach, networking, or exploring new avenues, which can hinder the expansion of B2B revenue.
The Inclined want to learn. Are curious.
The Inclined are open to adopting innovative strategies and technologies to improve revenue generation. They are willing to experiment with fresh approaches and keep themselves informed about industry trends, which gives them an edge over their competitors.
The Disinclined resist change, including adopting new technologies or innovative methods, which limits their ability to adapt to market dynamics and ultimately hinders their potential for revenue growth.
The Inclined prioritize understanding and catering to their customers’ needs and pain points. They actively seek feedback, engage in meaningful conversations, and establish solid relationships, resulting in better customer retention and recurring business.
The Disinclined show a lack of interest in understanding customer needs, leading to gaps in addressing client requirements, affecting customer satisfaction and retention.
The Inclined are resilient and persistent in pursuing B2B revenue growth. They see setbacks as learning opportunities and are determined to overcome challenges, driving consistent efforts toward achieving revenue targets.
The Disinclined are unlikely to persist in the face of challenges, potentially giving up more easily or not putting in the necessary effort, leading to inconsistent revenue outcomes.
The Inclined embrace collaboration and teamwork. They recognize the importance of cross-functional cooperation and synergy to optimize revenue generation efforts.
The Disinclined are reluctant to collaborate, preferring to work individually or in silos, which can lead to missed opportunities and inefficient use of resources.
The Inclined exhibit an entrepreneurial mindset, actively seeking and creating opportunities for revenue growth. They may explore new business models, partnerships, and expansion strategies to scale revenue.
The Disinclined lack entrepreneurial drive. They are risk-averse, which could limit their willingness to explore new revenue-generating ventures.
The Inclined focus on building sustainable and long-term revenue growth strategies. They prioritize customer lifetime value and invest in relationships that lead to consistent revenue streams.
The Disinclined have a short-term focus, concentrating on immediate gains rather than investing in long-term revenue sustainability, potentially impacting overall growth in the long run.
The Inclined embrace data-driven decision-making, using analytics and key performance indicators (KPIs) to optimize revenue generation strategies.
The Disinclined are unlikely to use data for decision-making, relying more on intuition or past practices, potentially missing out on opportunities for revenue optimization.
Creating and scaling predictable B2B revenue growth requires a proactive, customer-centric, and innovative approach, which aligns more closely with the characteristics of the Inclined.
While both types of people can contribute to revenue growth, the attitudes of the Inclined tend to be more conducive to achieving consistent and sustainable success in a B2B context.
This newsletter is for Inclined who want to create and scale predictable B2B revenue growth.
Hall of Fame football coach, sportscaster, author, and motivational speaker Lou Holtz famously said,
“In this world, you’re either growing, or you’re dying. So get in motion and grow.”
And I believe this to be true — whether you’re an athlete trying to improve your game or a busy entrepreneur or executive burning the candle at both ends.
The moment you stop growing your business, it starts to die. You become less competitive. You start losing customers. And you stop attracting top talent.
Problems escalate when you add to the fact that new players enter the market every day. Each one is competing with you (and each other) to capture market share and become a preferred vendor.
So that’s the challenge we face.
After over 365 conversations with leaders in the B2B space, I have unpacked answers as to why some businesses thrive while others die.
So, if you are one of the inclined ( meaning – be favorably disposed towards or willing to do something) to create predictable revenue growth, sign up below.