The best product doesn’t always win the deal. The one they’ve heard of does.
Enterprise buyers don’t sign with companies they just discovered. They sign with companies they’ve been learning from for months. The B2B companies that win consistently aren’t the ones with the best pitch — they’re the ones that have built pipeline authority: the kind of trusted presence that turns cold prospects into warm, inbound-ready buyers before the first call. That’s exactly what Sproutworth is built to create for you.
Why I Started Sproutworth
I watched a Series B company lose a $750,000 deal to a competitor with an inferior product.
The deal fell apart in the final stretch. The prospect was engaged, the product was a clear technical fit, and the proposal was competitive on price.
But when it came to signing, the buyer went with the other company.
Why? “They felt safer.” That was it. Not better features. Not a stronger case study. Not a lower price. The competitor had been showing up in the podcasts their team listened to, the newsletters their VP read, and the LinkedIn content their decision-makers had been engaging with for months. They felt like a known quantity. The better product felt like a risk.
I’d seen this pattern play out across B2B tech too many times: founders with genuinely transformative products sitting in sales cycles that stretched to 5, 6, 7 months — not because buyers weren’t interested, but because buyers weren’t certain yet. And certainty in B2B doesn’t come from a great demo. It comes from familiarity. From having heard your perspective on the problems they face. From trusting that you understand their world well enough to solve it. That’s pipeline authority — and without it, even the best product is invisible when it counts.
Most content agencies weren’t solving this. They were producing blog posts that generated traffic but not a pipeline. Newsletters that read like press releases. PR pitches that ended up in editorial trash folders. Content as output — not the kind that builds buyer relationships before anyone’s hand goes up.
So I built a different model: start with the buyer, reverse-engineer what they need to believe, then build the content that earns that belief — systematically, in your voice, tracked all the way to revenue.
How Sproutworth Builds Your Pipeline Authority
Before
You’re 12–18 months post-funding. Inbound is thin. Your sales team is making calls, but most prospects have never heard of you before the first outreach. Outside your existing network, you’re invisible to the buyers who would benefit most from your product. Meanwhile, competitors who aren’t necessarily better are showing up everywhere your buyers look — building the pipeline authority you haven’t had time to build yet.
After
Your name is showing up in the podcasts, newsletters, and publications your buyers actually consume. Your educational email course runs automatically — warming leads before they ever get on a call with your team. When a prospect Googles you before a meeting, they find a deep body of content that shows you understand their industry, their pressures, and the decisions they’re responsible for. They arrive at your call with context. They already trust your perspective. The “who are these people?” friction is gone.
Sales cycles get shorter because buyers spend less time vetting you. Inbound picks up because pipeline authority compounds. The content keeps running while you’re on a flight, while your team is closing other deals, while you’re sleeping — and two years from now, you’ll look back and see the pipeline authority you quietly built while everyone else was chasing the next campaign.
That’s what I build.
How Every Engagement Works
It starts with your buyer. Not your brand.
Before I write a single word, I need to understand who your buyer is, what keeps them up at night, what they need to believe before they’ll sign, and what objections are killing your deals in the final stretch.
That research drives everything: the topics, the tone, the sequencing, the channel. Genuine pipeline authority isn’t produced — it’s engineered.
Buyer research first. I map your ICP’s decision process, fears, and the language they actually use — not the language you use to describe them. Everything gets written to fit that map.
Your voice, not a template. Every email course, newsletter, and pitch is written to sound like you. Your insights, your frameworks, your way of seeing the problem. Not agency voice. Not AI-generated filler. Yours.
Revenue signals, not page views. I care about whether the content is shortening your sales cycles and warming leads — not open rates or traffic in isolation. If prospects aren’t arriving at calls better informed than before, I fix it.
Content that keeps running after you stop working on it. One piece of content doesn’t build trust. A sequenced, consistent system does. I build the infrastructure, then run it — so it keeps earning while you’re focused on the company.
What Gives Me the Right to Say This
500+ conversations with the B2B revenue leaders who figured it out.
The Predictable B2B Success podcast — 5.0 stars on Apple Podcasts — isn’t a hobby project. It’s 500+ conversations with the CMOs, CROs, and founders who built pipeline authority at companies like yours. Everything I know about what actually moves the needle is filtered through those conversations.
I’ve helped a SaaS client generate $10M in revenue through pipeline-focused content and thought leadership.
Not page views. Not brand awareness. Revenue — tracked through the pipeline to closed deals. That’s the standard I hold every engagement to.
I helped grow WPCurve to 30,000+ subscribers — they were later acquired by GoDaddy.
Audience-building work valuable enough to attract a major acquisition. Not content people passively read — a platform that builds something worth buying.
I’ve worked with funded B2B companies at every stage — seed through Series C — long enough to know which pipeline authority approaches compound and which ones quietly drain budget with nothing to show at the board level.
I’ve been doing this since 2013. The approaches I recommend are the ones I’ve watched survive long enough to matter.
Trained in conversion copywriting — one principle above all: every word earns its place by moving the reader toward a decision, or it gets cut.
That discipline shapes every engagement, every draft, every revision.
A Bit About Me
I’m Vinay Koshy — founder of Sproutworth, host of Predictable B2B Success, and someone genuinely obsessed with one question: why do some funded B2B companies build pipeline authority that creates a compounding pipeline, while others with equally good products stay invisible?
I’ve spent the past 12 years trying to answer it — through client work, through 500+ podcast conversations with the revenue leaders who cracked it, and through the unglamorous work of testing what actually closes deals versus what just sounds convincing on a strategy slide.
What I’ve found: the companies that win aren’t always the ones with the best product. They’re the ones whose buyers trust them first.
Outside client work, I’m involved in community development — here in Brisbane and overseas — which is probably where my obsession with building things that last actually comes from.
I’m based in Brisbane, Australia, and I work with funded B2B companies globally. Being outside the San Francisco and New York agency circuit isn’t a limitation — it’s a feature. I’m not selling you last quarter’s trend. I’m telling you what I’ve seen work across markets your SF agency has probably never sold into.
I work personally with every client. You won’t be handed to a writer or an account manager. Every strategy, every draft, every revision comes directly from me. I keep my client roster intentionally small — so I can care about your pipeline the way you do. If you want to understand how I approach podcast-driven pipeline authority, that’s a good place to start.
Ready to Close the Gap?
If your buyers don’t know your name yet — let’s fix that.
If you’re a CEO of a funded B2B tech company (seed through Series C) and deals are taking longer than they should, inbound is thinner than you’d like, or you know your market presence doesn’t match your product — this is what I do.
45 minutes. You’ll leave knowing exactly where your content is costing you deals — and what to do about it. No commitment.